French Retinol Serum Tops 60 Million Consumers’ Anti-Wrinkle Ranking
PARIS – November 21, 2023 - A retinol serum from French skincare brand typology has been recognized as a top performer in anti-aging by 60 Million Consumers, a leading consumer advocacy group. The study, evaluating performance, skin tolerance, and formula clarity, highlighted the serum’s ability to smooth skin texture, blur fine lines, and restore firmness and elasticity.
Typology‘s serum utilizes a 0.3% retinol concentration-derived from vitamin A-to stimulate collagen and elastin production, paired with nourishing vegetable oils to maintain skin softness. The formula contains just ten ingredients, 99% of which are of natural origin.
According to 60 Million Consumers, retinol is considered “one of the most powerful active ingredients” in anti-aging cosmetics, acting deeply on cell renewal and reducing complexion irregularities. The typology serum also features castor oil to soften and protect, and soybean oil to strengthen the skin barrier and aid regeneration.
The serum’s light texture absorbs quickly “without leaving a greasy film,” and is designed for use in the evening, applied to clean, dry skin before a moisturizer. Experts recommend gradual introduction-every third evening initially-to minimize potential irritation.
Typology emphasizes a “less but better” philosophy, reflected in its fragrance-free, silicone-free, and alcohol-free formulation and recyclable amber glass packaging. The brand’s commitment to transparency and simplicity aligns with a growing consumer preference for “natural and controlled” ingredients, as highlighted by 60 Million Consumers, which noted performance lies “in the accuracy of the formulas” rather than an “escalation of assets.”
