Authentic Talent Managers Detail New Path to Success for Comics: Reddit & Beyond
Los Angeles, CA – as customary entertainment industry avenues shrink, comedy managers Allen McRae and Logan potter of Authentic Talent & Literary management are advising comics to forge thier own paths – and increasingly, that path leads through online communities like Reddit. The duo discussed their strategies in the latest episode of Comedy Means Business, highlighting a landscape where late-night television and pilot season offer fewer opportunities than ever before.
According to McRae, a former comic and theater manager, and Potter, a digital expert with an influencer marketing background, the current climate demands entrepreneurial thinking. With studios and streamers cutting back on talent advancement and programming, many comedians are finding financial stability – and building audiences – through online content creation, including branded partnerships, YouTube series, and projects with platforms like Dropout and Smosh. These ventures, they explain, can serve as crucial stepping stones toward larger career goals.
The managers emphasized the importance of understanding the “Big 3” social media platforms – Instagram,TikTok,and YouTube – and offered guidance on navigating each. Potter also challenged the stigma surrounding the term “influencer,” acknowledging potential friction between digital-first talent and established stand-ups concerned about maintaining their position.
McRae and Potter also addressed comedian skepticism towards representation, clarifying the modern role of a manager in supporting artists who are increasingly accustomed to self-promotion and career management. They aim to demystify the value a manager brings in today’s evolving entertainment landscape.
