The Demand for Evidence in the Age of AI Hype
I’m drawing a line in the sand on LinkedIn. I’m tired of unsubstantiated claims about AI “replacing” marketing teams.just recently, I saw a post boasting an AI agent had rendered a $600,000 marketing team unnecessary. Yesterday, another claimed a “prompt system” had replaced five marketing professionals. These aren’t isolated incidents – I’ve encountered hundreds of similar assertions.
For too long, I’ve simply blocked these posts. But the constant barrage, coupled with the real-world impact on job seekers, has pushed me to speak up. It’s heartbreaking to witness talented professionals lose hope as they’re led to believe their skills are obsolete.
I believe in the power of AI to augment marketing efforts, to make us faster and smarter. But that’s fundamentally different than outright replacement. And frankly, the current narrative frequently enough feels disingenuous.
That’s why I’m adopting a new rule: if you claim AI has replaced human workers, I’m respectfully requesting proof. I’m talking real clients,demonstrable results,and specifics – not hypothetical scenarios.
As Claude Hopkins,a pioneer of modern advertising,stated a century ago: “All sales and marketing is making a claim and backing it up with specific proof… or else it’s water off a duck’s back.” His words remain profoundly relevant today.
The reality, as I see it, is that these AI tools aren’t eliminating high-cost teams. They’re empowering solopreneurs and small businesses who never had the resources to hire those teams in the first place. This is about expansion of capability, not displacement.
I understand I’m just one voice against a powerful wave of hype. But perhaps, by collectively demanding evidence, we can foster a more honest conversation and preserve a degree of humanity on LinkedIn. More importantly, we can stand up for the job seekers who deserve a fair chance in a market not distorted by inflated claims.
Proof matters. People matter more.
