Scalp Care Surges as Luxury Beauty Focuses on the ‘Second Face’
LONDON – Forget facial serums and elaborate skincare routines; the latest frontier in luxury beauty is beneath the hairline. A growing emphasis on scalp health is driving demand for specialized treatments, mirroring the meticulous care previously reserved for facial skin. Experts are increasingly framing the scalp as the foundation for healthy hair,and a burgeoning market of premium products is emerging to address concerns ranging from oiliness and flakiness to thinning and sensitivity.
The shift reflects a broader understanding of the scalp’s complex ecosystem – its microbiome and oil production – and its crucial role in hair growth. “A good scalp treatment helps to promote a healthy microbiome and rebalance oil production leaving the scalp able to take in good nutrients,” explains renowned hairstylist sam McKnight MBE. “Think of it like skincare for your head – you wouldn’t ignore your face, so why neglect your scalp?”
Treatments span exfoliating, hydrating, and anti-inflammatory serums. For dry,flaky scalps,ingredients like aloe vera,tea tree,and glycerin are recommended. Those with oily scalps or product buildup should seek gentle exfoliants such as salicylic acid or charcoal.
One standout product gaining attention is the Omorovicza Revitalising Scalp Mask (£47), a pre-shampoo treatment utilizing Hungarian moor mud sourced from Lake Heviz - the world’s largest biologically active natural thermal lake, celebrated for its mineral-rich waters and mud.
according to clinical trichologist and founder of remi - Scalp Care,Claire Fullam,everyone can benefit from scalp treatments. “You can tell you need a scalp treatment if you own a scalp,” she states. McKnight echoes this sentiment, adding that regular scalp care can “keep everything in balance before issues crop up and help to restore it back to its healthiest state.”
The Times Luxury, curated by the team behind Times Luxx magazine - a publication with nearly 20 years of experience in identifying top-tier products – highlights this trend, emphasizing thorough research and vetting of all recommended items. their beliefs: if they love it, readers will too.
