key Findings from Eventbrite’s 2026 Social Study (“Reset to Real”)
Here’s a summary of the key takeaways from Eventbrite’s 2026 Social Study,which surveyed 4,051 individuals (2,028 from the US and 2,023 from the UK) aged 18-35:
* Desire for Authenticity: 49% of respondents wished events felt less curated and more real.
* Unique experiences: 58% wanted events to feel one-of-a-kind.
* Trust in People: Over half trust people, not platforms, for event recommendations.
* Spontaneity: 79% indicated that spontaneity or unpredictability is vital in events.
* Socializing as a Bonus: 58% find socializing somewhat important, but prefer it not to be the main focus.
* Active Participation: A third want more opportunities to actively participate in events, not just observe.
* Cause-Based events: 50% are more likely to attend events supporting a cause.
* Community connection: 89% believe events should help them feel connected to their local community.
* Cross-Interest Events: 59% want to attend events that combine different worlds or interests.
Context & Potential Drivers:
The study suggests a growing trend towards “IRL” (In Real Life) events. This shift might potentially be fueled by:
* The Rise of Digital Interaction: Increased time spent online (as the mid-1990s and especially with smartphones since 2010) has made “URL” (Unreal Life/online) interactions more common.
* The Loneliness Epidemic: A pre-existing and worsening issue of loneliness (documented as early as 2018) might potentially be driving people to seek more genuine, in-person connections.
