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The Practical Guide to Love: Behind-the-Scenes Photos of Han Ji Min, Park Sung Hoon & Lee Ki Taek

March 29, 2026 Julia Evans – Entertainment Editor Entertainment

Behind the Scenes of “The Practical Guide to Love” Reveals Star Chemistry and Dedicated Craft

JTBC’s romantic comedy “The Practical Guide to Love,” starring Han Ji Min, Park Sung Hoon, and Lee Ki Taek, has released a series of behind-the-scenes photos offering a glimpse into the actors’ dedication and the collaborative spirit on set. The images showcase a contrast between Han Ji Min’s seasoned professionalism and her character’s romantic inexperience, alongside the focused energy of her co-stars, as the drama continues its run on Saturdays and Sundays at 10:40 p.m. And 10:30 p.m. KST, respectively.

The release of these candid shots arrives at a pivotal moment for Korean drama distribution. As SVOD platforms like Viki and Netflix continue to aggressively acquire and co-produce K-dramas, the emphasis on creating a positive on-set environment—and subsequently, compelling promotional material—becomes paramount. A fractured production, or a perceived lack of chemistry between leads, can significantly impact a show’s international appeal and, crucially, its backend gross potential. The current landscape demands not just compelling narratives, but likewise a carefully curated brand image.

The “Romance Queen” and the Art of Contrast

Han Ji Min, often lauded as Korea’s “romance queen,” presents a striking contrast to her character, Lee Ui Yeong, who is portrayed as inexperienced in matters of the heart. The photos highlight Han Ji Min’s poise and comfort on set, a testament to her extensive experience in the genre. This deliberate juxtaposition—the actress’s confidence versus the character’s vulnerability—is a common tactic in K-drama marketing, designed to draw viewers in with the promise of a relatable, yet aspirational, narrative. The careful construction of this image is crucial for maximizing the show’s brand equity.

On-Set Dynamics and Chemistry Building

The photos also reveal Park Sung Hoon actively discussing scenes with Han Ji Min, emphasizing their commitment to building on-screen chemistry. Lee Ki Taek, in contrast, appears fully immersed in his character even between takes. This dynamic, while seemingly organic, is often carefully managed by the production team. Maintaining a harmonious set environment is critical, particularly when navigating the complexities of a love triangle narrative. Any hint of discord can quickly become fodder for online speculation and negatively impact viewership.

“The biggest challenge with a rom-com isn’t necessarily the writing, it’s managing the public perception of the cast. Fans are incredibly invested, and any perceived tension or lack of chemistry can derail a project. Proactive PR and careful image control are essential.”

—Eun-ji Park, Senior PR Consultant, Stellar Communications (Seoul)

The Legal Landscape of On-Set Image Control

The meticulous management of on-set images and narratives also has a legal dimension. Talent agencies and production companies routinely employ entertainment law firms to draft ironclad contracts that govern publicity rights, image usage, and social media conduct. Any unauthorized release of photos or videos could potentially lead to copyright infringement claims and breach of contract lawsuits. The increasing value of intellectual property in the K-drama industry necessitates a proactive and legally sound approach to image control.

“The Practical Guide to Love” continues to air on JTBC, offering viewers a glimpse into the complexities of modern romance. As the drama progresses, the success of its marketing—and the careful cultivation of its stars’ images—will undoubtedly play a significant role in its long-term impact. For industry professionals navigating the ever-evolving landscape of K-drama production and distribution, understanding these nuances is no longer optional—it’s essential. Whether you require specialized talent representation or robust legal counsel, the World Today News Directory provides access to vetted professionals ready to navigate the challenges and opportunities of this dynamic industry.

Disclaimer: The views and cultural analyses presented in this article are for informational and entertainment purposes only. Information regarding legal disputes or financial data is based on available public records.

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