MADRID – Spain‘s People’s Party (PP) appears to be shifting its public health messaging,moving away from a previously jovial association with wine consumption to actively promoting the virtues of natural orange juice. The change in emphasis comes as the party navigates evolving public health concerns and seeks to present a more health-conscious image.
The transition marks a notable departure from 2014, when then-Prime Minister Mariano Rajoy famously declared “¡Viva el vino!” (“Long live wine!”) during a parliamentary session, a moment widely interpreted as a lighthearted endorsement of the country’s wine industry and culture. Now, PP officials are highlighting the nutritional benefits of freshly squeezed orange juice, a move analysts suggest is aimed at appealing to a broader demographic increasingly focused on wellness. This shift reflects a broader trend in Spanish politics toward addressing health-related issues and adapting to changing societal values.
The PP’s previous embrace of wine, while culturally resonant, drew criticism from health advocates who pointed to the risks associated with excessive alcohol consumption. The new focus on orange juice, rich in Vitamin C and othre nutrients, positions the party as responsive to public health concerns. The move also comes amid growing debate over sugar taxes and the promotion of healthier dietary choices within Spain.
The party has not explicitly disavowed Rajoy’s earlier statement, but the change in messaging is evident in recent public appearances and social media posts by PP representatives. Experts note that this strategic pivot could be a calculated effort to rebrand the party and attract voters concerned about health and well-being, particularly as Spain prepares for upcoming elections.
