Peugeot‘s Ill-fated 1007: A Cautionary Tale of Innovation Gone Wrong
Paris, France – A compact MPV launched with ambitious innovation, the Peugeot 1007, is now widely remembered as a commercial failure plagued by mechanical issues and design flaws. Released in 2005, the 1007 aimed to redefine the small car segment with its unique electric folding rear seats and panoramic sunroof, but ultimately became a symbol of Peugeot’s struggles in the mid-2000s.
The 1007’s story serves as a stark reminder of the risks inherent in prioritizing novelty over reliability.While intended to appeal to urban drivers seeking versatility, the car’s complex and ofen malfunctioning automated gearbox – supplied by Italian firm Sogefi – became its downfall. Owners reported frequent breakdowns, leaving them stranded and damaging Peugeot’s reputation. The issues were so pervasive that the 1007 became the subject of numerous lawsuits and ultimately contributed to notable financial losses for the French automaker.
Designed to stand out in a crowded market, the 1007 featured a distinctive, almost bubble-like aesthetic. Its key innovation was the “Porte Serre” – a second set of rear doors that slid electronically to create a wider opening and facilitate easier access,notably in tight parking spaces. Though, this system, along with the automated manual gearbox, proved to be unreliable.
Production of the 1007 ceased in 2009, with approximately 89,000 units built during its lifespan. The model’s failure prompted Peugeot to reassess its engineering and quality control processes, shifting focus back to core strengths of reliability and build quality. The 1007’s legacy remains a cautionary tale within the automotive industry, demonstrating that even the most innovative features cannot compensate for fundamental mechanical shortcomings.
