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Tech CEOs Fly Worldwide to Secure Memory Amid Chip Shortage

January 30, 2026 Rachel Kim – Technology Editor Technology

Here’s a summary of teh key points from the provided text:

* Component Shortages are Intensifying: Major tech companies (Microsoft, meta, Google, Apple, Qualcomm, and a top-tier PC maker like HP or Lenovo) are actively scrambling to secure supplies of critical components, particularly memory chips and glass cloth fibers.
* High-Level Intervention: These companies are sending high-ranking purchasing executives directly to suppliers (Samsung, SK Hynix, Micron, and firms in Japan and China) to negotiate deals. The situation is serious enough that some companies are reportedly firing staff who fail to secure sufficient supply.
* Data Center Demand is a Major Factor: A significant portion of memory chip production (70% by 2026) is projected to be consumed by data centers, exacerbating shortages for other sectors.
* A Clear Pattern: The increasing frequency of these reports indicates a growing trend of supply squeezes and a prioritization of direct negotiation by companies to secure essential materials.

In essence, the article highlights a growing crisis in the supply chain for key tech components, with major players taking drastic measures to ensure they have access to what they need.

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