Subaru Scales Back EV investment, Prioritizes Hybrids in $9.7bn Plan
TOKYO – Subaru Corporation is recalibrating its 1.5 โฃtrillion yen ($9.74 billion) electrification strategy, reducing investment in battery electric vehicles (BEVs) โand redirecting funds toward hybrid technologies.โ The move comes asโ automakers worldwide assess shifting consumer preferences and evolving government support for electric vehicle adoption.
the Japanese automakerS decision reflects a broader industry trend โฃof tempering initial EV ambitions amid slower-than-expected demand growth in some markets. Subaru, notably โsensitive to potential U.S. โขtariffs due to importing roughly half its U.S.vehicle volume from โขJapan,is adapting to a landscape where hybrids currently offer a more appealing balance ofโฃ fuelโฃ efficiency and affordability โฃfor many buyers.
This strategic shift acknowledges the current market realities, where consumer demand for fully electric vehicles isn’tโข keeping pace with earlier projections. โThe โฃcompany intendsโ to allocate more resourcesโ to hybrid technologies, which are gaining traction asโค a practical stepping stone towardโค full electrification. the revised plan aims to address โboth immediate consumer needs and long-term sustainability goals.
Seiya Ota of Nikkei Asia reported the news on November 11, 2023.