Boost CEO: Ignoring AI in Payments is “Perilous” as Cross-Border B2B Growth Surges
November 18, 2025 - CEOs who fail to integrate artificial intelligence into their business strategies risk falling behind, warns Boost CEO and Founder Jessica Leavitt, as the company experiences rapid growth in cross-border B2B payments solutions.Boost is seeing “hockey-stick growth” from its flagship products, including the Boost 100XB cross-border card-to-account solution and its payments-as-a-service (paas) model.
Leavitt emphasized that AI shouldn’t be viewed as a “silver bullet,” but rather as a “dynamic, evolving tool.” “We’re probably at the two-yard line… in terms of what its true capabilities will ultimately be,” she said, stressing the need for a balance between innovation and practical implementation.She cautioned against broad, ambiguous mandates like “AI conversion,” advocating instead for scaling solutions that demonstrably deliver value.
The surge in demand is driven by increasing global enterprise payment volumes and a growing appetite for cross-border settlement and working capital tools,Leavitt noted,adding that this evolution is “certainly becoming very significant across all B2B eCommerce globally.”
While acknowledging the potential of stablecoins and new transfer-of-value mechanisms in consumer settings, Leavitt underscored that B2B payments operate under different constraints. “Access to credit, data fidelity, regulatory compliance and structured reporting are paramount,” she stated. BoostS strategy focuses on balancing speed, optionality, and value-added data, ensuring payment instruments create operational leverage.
“Working capital is an important piece of that puzzle,” Leavitt said, highlighting the advantage of credit-backed payment rails over stablecoin transfers in delivering that leverage. Boost’s PaaS model empowers acquirers and software partners by providing access to its settlement and data platform for supplier enablement, positioning the company within the broader FinTech ecosystem.
“If you ignore it and don’t incorporate it into your own business strategy … you do so at your own peril,” Leavitt cautioned.