Shape the Future of Luxury Retail: CRM Role at Germany’s Top Department Stores
Berlin, Germany – KaDeWe, Alsterhaus in Hamburg, and Oberpollinger in Munich, iconic department stores with over a century of history, are seeking a dynamic individual to play a key role in their CRM strategy. This part-time position, starting May 1, 2025, offers a unique prospect to contribute to the customer relationship management initiatives of some of Europe’s most prestigious retailers.
Your Role: Shaping Customer Experiences
As part of the CRM team, you will actively participate in planning and executing CRM and loyalty programs.This involves collaborating with various departments and external service providers to implement and coordinate campaigns. You’ll also conduct tests and analyze key performance indicators (KPIs) to improve CRM effectiveness. The position also offers the chance to take ownership of exciting sub-projects.
Did You Know? Department stores are adapting CRM strategies to personalize shopping experiences and build lasting customer relationships in the face of increasing online competition.
Key Responsibilities:
- actively contribute to the CRM strategy.
- Support the implementation and coordination of campaigns.
- Conduct tests and analyze KPIs to improve CRM measures.
- Take on exciting (sub-)projects.
Skills That Will Help You Succeed
The ideal candidate is currently pursuing a degree in economics, business administration, marketing, or communications.practical experience through internships in a related field is a plus. Strong communication and creative skills, combined with analytical thinking, are essential. A structured and autonomous work style, along with a quick grasp of new concepts, is also crucial. Proficiency in MS Office tools is expected, and familiarity with CRM tools is an advantage. Fluency in German and good English skills are required.
Essential Skills:
- Enrolled in economics, business, marketing, or communications.
- Strong communication and creative skills.
- Analytical thinking and structured work style.
- Proficiency in MS Office and ideally CRM tools.
- Fluency in German and good English.
Benefits of Joining the Team
This part-time role (20 hours/week) offers flexible working hours, including the possibility of working remotely for up to 40% of your time. You’ll receive competitive compensation and enjoy up to a 40% employee discount on the store’s product range for yourself and your loved ones. A subsidized Deutschlandticket (public transport pass) is also included.
Pro Tip: Department stores are increasingly focusing on employee benefits to attract top talent in a competitive job market. Consider what benefits are most critically important to you when evaluating job offers.
Employee Benefits:
- Flexible working hours (20 hours/week).
- Up to 40% remote work option.
- Competitive compensation.
- Up to 40% employee discount.
- Subsidized Deutschlandticket.
Application Details
The position is available starting May 1, 2025. If you are a motivated and skilled individual looking to contribute to the success of leading European department stores, KaDeWe, Alsterhaus, and Oberpollinger encourage you to apply.
| Attribute | Description |
|---|---|
| Start Date | May 1, 2025 |
| Working Hours | 20 hours/week |
| Location | Berlin, Hamburg, or Munich |
| Benefits | Flexible hours, remote work, discounts, transport pass |
What aspects of CRM are most interesting to you? How do you think department stores can best leverage CRM to enhance customer loyalty?
The Evolution of CRM in Retail
customer Relationship Management (CRM) has evolved substantially in the retail sector. Initially focused on basic data collection and segmentation, CRM now leverages advanced analytics, artificial intelligence, and personalized communication to create seamless and engaging customer experiences. Department stores, facing competition from online retailers, are increasingly relying on sophisticated CRM strategies to differentiate themselves and build lasting relationships with their customers. according to a 2024 report by Salesforce, companies using CRM systems see an average increase of 27% in customer satisfaction.
Frequently Asked Questions about CRM Roles
- What is the primary role of a CRM specialist?
- The primary role involves managing and optimizing customer interactions to improve satisfaction and loyalty.
- What skills are essential for a prosperous career in CRM?
- Essential skills include analytical thinking, communication, and proficiency in CRM software.
- How does CRM contribute to the success of a retail business?
- CRM helps businesses understand customer needs, personalize experiences, and build long-term relationships, leading to increased sales and loyalty.
- what are some common CRM tools used in the retail industry?
- Common tools include salesforce, SAP CRM, and Microsoft Dynamics 365.
- What career paths are available for CRM professionals?
- Career paths include CRM analyst, CRM manager, and CRM consultant.
- How can I gain experience in CRM before applying for a full-time role?
- internships,volunteer work,and online courses are excellent ways to gain experience in CRM.
- What is the future of CRM in the retail industry?
- The future of CRM involves greater personalization, AI-powered insights, and seamless omnichannel experiences.
Ready to shape the future of luxury retail? Share this article and let us know your thoughts on the importance of CRM in today’s market!