The Perfect Blend: Successful Social Media Campaign Combining Wine and Literature
Can a social media campaign in the luxury food sector be implemented with valuable content? If so, what topics and what messages are needed? Marian Kopp, managing director of Lauffener Weingärtner eG, looks back on the development of the #READINGOFF campaign via Facebook/Meta, which has been running since the end of 2021. According to Kopp, … Read more