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Labubu Collectible Craze: From Designer Bags to Six-Figure investments
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The *Labubu* collectible craze has officially reached fever pitch, with the wide-eyed, snaggle-toothed plush monster now a must-have accessory seen dangling from Hermès Birkins and Balenciaga totes alike. What started as a quirky art toy has exploded into a global phenomenon, with rare editions commanding prices previously unheard of in the collectible toy market. But is Labubu a fleeting fad or a lasting trend?
The Rise of Labubu: From Graphic Novel to Global Sensation
Labubu’s journey began in 2015 with Hong kong-born,Netherlands-raised artist Kasing Lung,who drew inspiration from Nordic mythology to create the character for his graphic novel series,*The Monsters*. The character’s unique design, featuring elfin ears and a mischievous grin, was never intended for mainstream appeal. However, a 2019 partnership with Chinese collectible giant Pop Mart propelled Labubu into the global spotlight [[3]]. Pop Mart’s blind-box model, where buyers don’t know which variant they’ll receive, added an element of chance that fueled a collector frenzy.
Labubu’s appeal lies in its non-conformist aesthetic.Unlike the polished perfection of characters like Hello Kitty, Labubu embodies a sense of offbeat self-expression that resonates with Generation Z and millennials. Each series introduces new themes and costumes, ensuring the line remains fresh and engaging.With over 300 unique designs released, there’s a Labubu to match every mood and personality.
Did You Know? Pop Mart, the company behind Labubu’s global success, has specialized in creating collectibles since 2010 [[2]].
Celebrity Influence and investment Potential
The rise of the Labubu collectible is significantly attributed to celebrity endorsements. BLACKPINK’s Lisa was among the first to showcase a Labubu charm on her designer bag,sparking a social media frenzy. Soon after, Rihanna, Dua Lipa, Kim Kardashian, David Beckham, Simone Biles, and Lizzo were spotted with Labubu accessories, further amplifying the craze. When global icons embrace a plush monster as a status symbol, the world takes notice.
Beyond a fashion statement,Labubu has become an asset class. While standard vinyl figures retail for $15-$30 and plush blind boxes start at $8.99,rare editions can fetch thousands on the secondary market. A limited Art Basel Labubu, originally priced at $245, resold for over $1,700 within hours. In June 2025, a four-foot-tall mint-green Labubu shattered records at Beijing’s Yongle Auction, selling for over $170,000. The fear of missing out (FOMO) is driving prices sky-high.
pro Tip: To avoid counterfeit “Lafufus,” purchase Labubu collectibles from authorized retailers like Pop Mart or reputable resale platforms. Always check for official branding and packaging.
Joining the Labubu craze requires readiness. Pop Mart’s official website and stores are the primary sources,but releases often sell out rapidly.Blind boxes offer the thrill of the unkown, but completing a set can require numerous purchases. resale platforms like StockX, Kicks Crew, eBay, and Amazon offer access to specific or rare editions, but prices can be significantly higher.
Collectors should be wary of counterfeits. Dubbed “Lafufus,” these imitations are prevalent, making it crucial to verify authenticity. Stick to reputable sellers and carefully examine branding and packaging.
Labubu: A Cultural Phenomenon
Labubu is more then just a plush toy; it’s a cultural barometer. Its “ugly-cute” aesthetic, narrative depth, and the thrill of the chase have resonated across generations and continents. For businesses seeking to understand consumer engagement, Labubu’s rise