Virtual Stage Lab Democratizes Theater Development with Digital Platform
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new York, NY – A groundbreaking initiative called Virtual Stage Lab (VSL) is poised to reshape how theatrical works are developed and presented, offering a cost-effective alternative to conventional industry readings. The platform aims to connect investors, creatives, and theater enthusiasts, providing an accessible space for showcasing new productions beyond the limitations of conventional methods.
The Problem with Traditional Readings
For decades, theatrical readings have served as a crucial step in the development process, allowing playwrights and composers to hear their work performed and receive feedback. However, these readings are often logistically complex and prohibitively expensive, frequently costing tens of thousands of dollars. As VSL co-founder David Goldsmith wryly observed, they can feel like “29-hour zombie walks.”
Introducing Virtual Stage Lab
VSL was founded by Tony Award nominee Paul Gordon (Jane Eyre), Broadway bookwriter David Goldsmith (Motown The Musical), and performer-producer Melody Munitz, 25, whose credits include the national tour of The Addams Family. The trio recognized the need for a more streamlined and affordable system. VSL provides a SAG-approved contract for performers and a complimentary website for each project, lowering barriers to entry for emerging artists.
“As opposed to that sort of very limited moment of chance at readings that cost tens of thousands of dollars,” Goldsmith explained, “there was a way to use the tools that are now available in technology and filming to create the possibility for not only a developmental tool that you can look at what you have and see what needs to be fixed, but also a promotional tool that you can use to attract investors, producers, licensers, et cetera to your work.”
A Growing Portfolio of Works
VSL currently features five productions in its portfolio, including Ribbit, recently licensed by Uproar Theatricals; My Improbable Sisters, starring Jasmine Amy Rogers, a Tony Award nominee for BOOP! The Musical; the pandemic-era musical dramedy Five Women At An Airport; and the immersive short-play collection Grief Dialogues. These works are readily available on platforms like YouTube, Instagram, tiktok, and the VSL website at http://www.VirtualStageLab.com.
Did You Know? The theater industry experienced a significant disruption during the COVID-19 pandemic, with Broadway alone losing an estimated $1.8 billion in revenue during the 2020-2021 season,according to the Broadway League [1].
Leveraging Digital Assets for Success
Gordon, who pioneered streaming theatrical content a decade ago with his Off-Broadway show Daddy Long Legs, recognized the growing demand for a more “democratized” approach to theater. he believes VSL has addressed a previously unidentified need within the industry. The platform allows for the creation of digital assets, a strategy increasingly employed by triumphant Broadway productions like Be More Chill, Six, and & Juliet, which gained traction thru TikTok and YouTube.
“Not only are you spending less money, but you’re getting so much more bang for that buck because you actually have something that you can observe, show, share, and then, in terms of your other question, you can begin to brand it on social media,” Gordon added.
Munitz emphasized the importance of content creation in the current media landscape.”I think we are in such an age where having content is so crucial,” she said, “whether you are a fan, a high school theater kid who wants to become a supporter of a particular musical that you find out about, or a billion-dollar producer and you’re wanting to help get something to the next stage.”
A Response to Industry Challenges
The genesis of VSL can be traced back to the industry-wide shutdown caused by the COVID-19 pandemic. Goldsmith explained that the founders sought a solution to navigate a “broken industry” and a saturated content market.They aimed to create a system that woudl allow new works to stand out and gain visibility.
Pro Tip: Consider utilizing short-form video platforms like TikTok and Instagram Reels to promote your theatrical work and reach a wider audience. These platforms offer powerful tools for building brand awareness and engaging potential investors.
Broadway veteran Alexandra Silber,who directed Five Women At An Airport,described her experience with VSL as transformative. She felt they where “making something not-yet-conceived of,” envisioning a future where theatrical work can be nurtured, shared, monetized, and democratized for a broader audience. “It’s the next wave of how we participate in theatrical storytelling.”
Key Details at a Glance
| Founders | Year Founded | Core Offering |
|---|---|---|
| Paul Gordon | 2024 | Digital platform for theatrical development and showcasing. |
| David Goldsmith | 2024 | Low-cost alternative to traditional theatrical readings. |
| Melody Munitz | 2024 | Provides SAG-approved contracts and free websites for projects. |
What impact do you think digital platforms will have on the future of theatrical funding? How can technology further bridge the gap between creators and audiences?
the Evolving Landscape of Theatrical Development
The shift towards digital platforms in theatrical development reflects a broader trend in the entertainment industry, where accessibility and affordability are increasingly prioritized. The rise of streaming services and social media has fundamentally altered how audiences consume content, creating new opportunities for artists to connect with their fans directly. This trend is expected to continue, with virtual and augmented reality technologies perhaps playing an even larger role in the future of theater.
Frequently Asked Questions about Virtual Stage Lab
- What is Virtual Stage Lab? VSL is a digital platform designed to provide a low-cost alternative to traditional theatrical readings, connecting investors, creatives, and fans.
- How does VSL benefit playwrights and composers? It offers a cost-effective way to showcase their work,receive feedback,and attract potential investors.
- What kind of productions are featured on VSL? The platform showcases a diverse range of theatrical works, including musicals, plays, and immersive experiences.
- Is VSL a replacement for traditional readings? VSL is positioned as a complementary tool, offering a more accessible and scalable option alongside traditional methods.
- How can I submit my work to Virtual Stage Lab? Information about submissions can be found on the VSL website at http://www.VirtualStageLab.com.
We hope this article has shed light on the innovative work being done at Virtual Stage Lab. We encourage you to explore their platform and share this story with anyone passionate about the future of theater.Don’t hesitate to leave a comment below with your thoughts!