Hermès creative Director Véronique Nichanian to Step down After 37 Years
PARIS – Véronique Nichanian, the artistic director of HermèsS men’s universe, will depart the luxury house after a remarkable 37-year tenure, she revealed in an exclusive interview with Le Figaro published October 16, 2025. The announcement marks the end of an era for the storied brand, as Nichanian has been instrumental in shaping its understated, complex aesthetic for menswear as 1991.
Nichanian’s departure impacts the future direction of Hermès’s highly influential menswear line, a key revenue driver for the company and a benchmark for luxury fashion globally. Her successor has not yet been named, leaving the industry to speculate on the next chapter for the brand’s men’s collections. This transition occurs as Hermès navigates evolving consumer preferences and a competitive luxury market, making the choice of a new creative leader especially crucial.
Taking the helm in 1991,nichanian revolutionized Hermès menswear by introducing a relaxed,modern sensibility that prioritized comfort and functionality without sacrificing the brand’s commitment to quality and craftsmanship. She eschewed overt branding, rather focusing on remarkable materials, precise tailoring, and a subtle, refined elegance.
“I’ve always believed in a certain idea of luxury-one that’s understated, timeless, and deeply rooted in quality,” Nichanian told Le Figaro. ”It’s a luxury that doesn’t shout, but whispers.”
Her influence extends beyond the collections themselves, impacting the broader fashion landscape and inspiring a generation of designers. Nichanian’s legacy is one of quiet innovation and enduring style, solidifying Hermès’s position as a leader in the luxury sector. The reasons for her departure, detailed in the Le Figaro interview, center on a desire to pursue other interests after decades dedicated to the house.