NBCโ Revives NBCSN with NBA Coverage, Secures Robust Advertising Deals
NEW YORK – NBC is re-launching NBCSN in August 2025, capitalizingโค on the demand for live sports and a newโ multi-billion dollar NBA broadcast deal. The move comes after NBCUniversal’s golf properties were spun off into Versant, and with a US$2.45 billion-a-seasonโข agreement with the NBA in place, theโค network aims toโข maximize revenue โstreams.
the revamped channel will primarily simulcast content already available on Peacock, including Premierโฃ League soccer, โcollege football, and NBA games.This strategy allows NBC to generate advertising and carriage revenue from traditional cable and satellite subscribers who haven’t transitioned to streaming-only services.
NBCSN will be offered to providers as part of a specialty channel package alongside ESPN and Foxโฃ Sports 1.YouTube TV has already confirmed a โcarriage deal โfor the channel.
NBC’s NBA deal encompasses over 100โ regular season games annually, with โฃcoverage on sundayโข and Thursday nights, plus All-Star game โcontent, playoff matches, and a conference โseries every other year. Peacock will simultaneously โฃstream all coverage and offerโ exclusive Monday nightโ matchups.
The โNBA’sโ return โขis expected to considerably boost โNBC’s advertising income, โขwith Americanโ Express, Kia, โคMcDonalds, State Farm, andโข Wingstop โคamong nearly 170 partners already signed on.โฃ Advertising inventory is nearing a completeโฃ sell-out.
More than 70% of advertisers have opted for cross-platform โคarrangements, validating NBC’s hybridโค broadcast approach. โLinear advertising investments have exceeded initial expectations by over 20%, further solidifying the decision to re-launch NBCSN.
“The demand for live sportsโฃ over the last year has been unprecedented across our properties and the NBA is โฃno exception,” โคsaid Peter Lazarus, executive vice president, NBC Sports & Olympics, advertising and partnerships. โ”Launching aโ new property, โฃthere were certain expectations we had and the appetite from ourโ partners far exceeded allโ of those. Advertisers wereโข eager to invest โฃacross linear, streaming and โฃdigital, โleading toโค our near sell-out. We are proud to welcome the NBA to ourโข incredible roster of sports and bring both viewers and advertisers an unrivaled, world-class experience.”