Florence Crowned Europe’s Top City in Global Travel Awards

Tuscan Capital Ranks Highest European Destination in 2025 World’s Best Awards

Florence has captured the top spot as Europe’s premier city according to the latest Travel + Leisure 2025 World’s Best Awards. This esteemed reader-voted survey highlights preferred travel destinations worldwide.

Italy Dominates European Rankings

The beloved Tuscan city secured 11th place globally, distinguishing itself as the highest-ranking European urban center on this year’s extensive list. While Mexico’s San Miguel de Allende claimed the overall international lead, followed by Oaxaca and Tokyo, several European locales were recognized for their rich culture, exceptional cuisine, and historic allure.

The rankings are compiled from nearly 180,000 reader submissions, evaluating cities on criteria including sights, culture, food, hospitality, shopping, and value. Italy uniquely featured three cities within the top 25: Florence at 11th, Rome at 18th, and Siena at 23rd. These cities were lauded for their enduring beauty, culinary excellence, and vibrant cultural scenes, from ancient cathedrals and traditional trattorias to streets brimming with local life.

Italian Cities Celebrated for Timeless Appeal

Florence continues to captivate travelers with its intimate scale, renowned art collections, and sun-drenched piazzas. Masterpieces abound, from Botticelli’s works at the Uffizi Gallery to Brunelleschi’s dome atop the Florence Cathedral, all within easy walking distance. Its family-run, generations-old restaurants contribute to the city’s enduring atmosphere.

Rome, the Eternal City, offers an unparalleled depth of living history, blending ancient ruins with the spontaneous energy of its streets. The city’s appeal is further amplified by the ongoing Jubilee celebrations, an event drawing global Catholics every 25 years, occurring in the wake of Pope Francis’ passing.

Siena, a UNESCO World Heritage site since 1995, presents a remarkably preserved medieval experience. Rising from rolling Tuscan hills, its 12th-century brick buildings and Gothic towers are a significant draw. The city’s lively eateries and the famous Piazza del Campo, host to the twice-yearly Palio horse race, evoke a sense of stepping back in time.

Spanish and Turkish Cities Shine

Spain’s presence was strong with Seville and Granada, both Andalusian cities, landing just behind Florence at 12th and 13th places respectively. These cities were recognized for their significant historical heritage and atmospheric old quarters. Istanbul, a vibrant metropolis straddling Europe and Asia, followed closely in 14th place.

Seville embodies quintessential southern Spanish charm, with flamenco music drifting through its winding cobblestone streets, a lively nightlife, and grand historical landmarks.

Granada, nestled at the foot of the Sierra Nevada mountains, offers a more tranquil yet equally enchanting experience. The Alhambra, a hilltop fortress renowned for its exquisite Islamic architecture, fountains, and gardens, remains one of Europe’s most breathtaking sites. The city’s charm is further enhanced by its narrow alleys and traditional tapas bars.

Istanbul’s culinary richness, profound history, and unique position as a crossroads between two continents solidify its status as one of the world’s most dynamic cities.

France Absent from Top Rankings

Notably, France, despite being the world’s most visited country, did not feature any cities within the top 25 this year. This absence may reflect a shift in preferences among the magazine’s primarily American readership, potentially favoring smaller, more value-oriented destinations less affected by overtourism.

The trend suggests a growing appreciation for authenticity and ease in a post-pandemic travel landscape. Porto, Portugal, ranked 24th, also aligns with this observable shift, indicating that even traditionally popular destinations must adapt to evolving traveler desires. According to the UN World Tourism Organization, while international tourism rebounded strongly in 2024, reaching 97% of pre-pandemic levels, traveler priorities are increasingly centered on unique experiences and perceived value (UNWTO, 2025).