Kim Kardashian’s shapewear brand, SKIMS,โค has launched a new line of โunderwearโ featuring aโค “faux hair” trim, priced at โฃ$32 perโ pair.โฃ The unexpected design โchoice quickly drew criticism online, with some social media users expressing strong disapproval.
The launch comes as SKIMS continues to expand its product range andโข addressโ inclusivity, offering a wide variety of skin tones and sizes. Kardashian founded the company with Jens Grede, initially driven by her personal frustration โฃwith theโข limited options for shapewear that matched โher skin color. “I used to takeโ my shapewear and dye it withโ tea bags and โฃcoffee in the bathtub,” Kardashian told TIME.She described the process of creating the brand as deeply personal, stating, “It’s just โคa part of meโฆI take itโ really personally. It startedโค off of my body and my shapes, and it’sโฃ very โฃvulnerable.”โ
The new underwear line, however, โฃhas sparkedโข a backlash, with many online commenters deeming the style undesirable. Oneโ Xโ (formerly Twitter) user simply wrote, “No one wants this.” SKIMS launched during the pandemic and has become a prominent player in the intimate apparelโข market, known forโค its focus on body positivity and diverse representation.
