Kuala Lumpur โ – Perodua, โMalaysia’sโ national car โmanufacturer, is poised to solidify its position as the second-best-selling automotive brand in Southeast Asia (ASEAN) by the end โof โฃ2024, trailing only Toyota. The company anticipates reaching 359,000 units sold this year,potentially surpassing its โขprevious record of 358,102 units set in 2023.
perodua’s ascent to the number two spot in โASEAN marks a significant shift in โthe regional automotive landscape. While traditionally focused on the Malaysian domestic market with limited exports to Indonesia, the brand-which bases its vehicles on Daihatsu models-has experiencedโข substantial growth, climbing from third place in 2023 with โข330,000 units sold to itsโข current projected ranking. This success is notably notable given its concentrated sales territory.
The company recently launched itsโ first fully electric vehicle, the โคQV-E, with expectations that it will further boost sales beginning โin โlate 2025. Perodua President and CEO Datuk Seri Zainal Abidin Ahmadโข affirmed the company is “on theโฃ right track” to meet its 2024 sales target, announced at theโค QV-E launch event on December โ1st.
Ownership of Perodua โฃis distributed โขamong severalโข stakeholders: Toyota and Daihatsu each hold โ20%โข shares, โDaihatsu Malaysia โowns 5%, MBM Resources has โค20%, PNB Equity Resource Corporation holds 10%, โฃand Mitsui &โข Co. and Mitsui โค& Co. Asia Pacific have 4.2% and 2.8% stakes respectively. UMWโ Corporation Malaysia owns the remaining 38%.