Morocco Tourism: Record Arrivals Masking a Slowdown, Driven by Expats
Marrakech, Morocco – Morocco is on track to shatter tourism records in 2025, with 13.5 million international arrivals recorded between January and August – a 15% increase compared to the same period last year. However, a closer look at the data reveals a concerning trend: the rapid growth seen earlier in the year is decelerating, raising questions about the sustainability of this positive momentum.
the surge in visitors is largely fueled by Moroccans residing abroad (MREs), who now account for 49% of all arrivals, potentially exceeding 17.4 million by year-end. This influx is notably timely as Morocco prepares to showcase its tourism offerings at the IFTM Top Resa fair in Paris later this month (September 23-25).
while the headline numbers are impressive, industry analysts caution against reading too much into them. A key concern is