Douyin‘s “Fantastic Beasts” Event Concludes with boost for Zoos and Aquariums
BEIJING – Douyin Life Service recently concluded its “Fantastic Beasts” event, a campaign designed to elevate the profile of zoos and aquariums on the platform and drive engagement with animal content. The event culminated in a debut period featuring thorough platform support for top-performing merchants and celebrity animals, according to a report from TOM Travel.
The campaign utilized a multi-faceted approach, integrating platform resources and innovative gameplay to increase merchant investment and foster a competitive surroundings. Key elements included rankings, a “One-day Star Zoo Director” initiative featuring well-known guests and animal IPs, AI-powered interactive effects, contribution incentives, and weighting of key merchant operating indicators.
the “Star Zoo Director for a Day” program leveraged short videos and live broadcasts to generate attention, while customized AI effects and offline materials encouraged user-generated content. Douyin Life Service also hosted a grand awards ceremony, combining recognition for merchants with platform content sharing and debut merchant spotlights.
The event has created a lasting content ecosystem on the Douyin platform, and organizers are encouraging continued user engagement with local zoos and aquariums, promoting the recording of animal encounters and the protection of wildlife.