Ticketmaster Implements Resale Priceโค Caps โคFollowing Olivia Dean‘s Advocacy
LOS ANGELES – ticketmaster โhas begun capping resale pricesโค on Olivia Dean concert ticketsโค following the โartist’s public call for the company โto “be better” adn protect fans from exorbitant markups. The move, announced this week, aims to ensure moreโ affordable access to tickets โand curb scalping practices, perhaps setting a new precedent for high-demand events.
Dean’s advocacy stemmed from observing ticketโค sales for her recently announced 2026 tour, which โฃsaw significant demand – prompting threeโค additional nightsโฃ atโ Madison Square Garden. After reviewing โขsales data, Ticketmaster reported that less than 20% of primary tickets were listed for resale, indicating a strong base of genuine fans intendingโค to attend the shows. however, Dean publicly challenged the platform to do more to prevent inflated prices for those remaining tickets. This initiative by Ticketmaster represents a direct response toโฃ her concerns and a broader effort to address affordability โขin live entertainment.
The ticketing โgiant framed the decision as a step toward leading by example, stating they hope itโฃ will helpโข fansโ afford shows they’ve been considering-or discover new artists. The company shared insights revealing โขthe โคhigh demandโค for Dean’s tour,and the relatively low percentage of primary tickets appearing on the resale market,suggesting the majority wereโ purchased by โfans.
Dean, a risingโ star whose career has gained momentum with a Saturday Nightโค Live debut on โNovember 15 and performances inโ Australia,โค including at the 2025 ARIAโค Awards, currently has four tracks on โขthe Billboard Hot 100, including “Man I Need” at โคNo. 5. Her sophomore album, The Art of Loving, is at No. 5 on the Billboard 200 and debutedโ at no. 1 โขon theโ Official U.K. Albums Chart in October.
Dean’s 2026 tour begins in the โU.K. and Europe in April, concluding in Dublin โonโ June 20. The โคU.S. leg kicks off in San Franciscoโฃ on Julyโ 10, with stops planned in cities including Los Angeles, New York City, Atlanta, Toronto, Las Vegas, โฃBoston, Houston, and Austin, where the tour โwrapsโข on august 28.
