Los Angeles, CA – “the Family Plan,” starring Benedict Cumberbatch and Olivia Colman, launched with an estimated $7 million to $8 million across 2,700 North American locations during its four-day opening weekend, including Wednesday previews.The film, a remake of the novel by Warren Adler that previously inspired the 1989 Danny DeVito film, faces a crowded marketplace as it attempts to capture an older, upscale audience.
The performance of “The Family Plan” is being closely watched as an indicator of the appeal of mid-budget, character-driven comedies in the current theatrical landscape. While the film’s opening is solid, its success will depend on word-of-mouth and its ability to hold audiences in the coming weeks. the film’s box office trajectory will also provide insight into the continued viability of theatrical releases for films with mixed critical reception.
Directed by Jay roach and adapted by tony McNamara,the film currently holds a 63% rating on review aggregator sites and an audience score of 76%. Industry analysts are drawing comparisons to “Black bag,” which opened to $7.6 million after earning $850,000 in previews, and “The Menu,” which grossed $9 million following a $1 million preview period.
Elsewhere at the box office, “Weapons” (NL/WB) continues to perform strongly in its third week, earning $1.3 million on Thursday, bringing its weekly total to $21.9 million and its overall cumulative gross to $122.8 million.
The new release, “KPop Demon Hunters Singalong” (Netflix), debuted with a significant $19 million over its frist two days, despite having no weekday play. “Freakier Friday” (Dis) secured the third position with $755,000 on Thursday, contributing to a weekly haul of $12.6 million and a total of $73.9 million over three weeks.
rounding out the top five were “Fantastic Four: The First Steps” (Dis),which earned $546,000 on Thursday for a weekly total of $8.5 million and a cumulative gross of $259.8 million in its fifth week, and “the Bad Guys 2” (Uni), which brought in $466,000 on Thursday, totaling $7.2 million for the week and $68.3 million overall in its fourth week.
Box office numbers for “Toxic Avenger” are still pending.