Jakarta –
Denza, BYDS premium sub-brand, has rapidly gained traction in Indonesia, achieving critically important sales figures within its first seven months of operation. The Denza D9, the brand’s sole offering in the Indonesian market, is challenging established players in the luxury MPV segment.
Denza entered the Indonesian market targeting affluent consumers seeking a premium Multi Purpose Vehicle (MPV), directly competing with models like the Toyota Alphard, Toyota Vellfire, and lexus LM350.
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The introduction of Denza aims to attract consumers to the premium electric MPV market.
The Denza D9 was launched on January 22, 2025, with a price of Rp. 950 million (on-the-road Jakarta). This pricing strategy, coupled with comprehensive after-sales support, is a key component of Denza’s market entry.
Denza provides a 6-year/150,000 km vehicle warranty, an 8-year/150,000 km motor warranty, and an 8-year/160,000 km battery warranty, demonstrating confidence in its product and commitment to customer satisfaction.
Sales data indicates the Denza D9 is a major contributor to BYD’s overall sales performance in Indonesia. Since its launch, over five thousand luxury electric MPVs have been delivered to customers.
According to wholesale data from the Association of Indonesian Automotive Industries (Gaikindo), Denza distributed 6,256 units to dealerships. This performance places Denza as the 13th best-selling car brand in Indonesia.
Retail sales figures show 5,516 Denza D9 units were delivered to consumers, securing the brand the 11th position in the best-selling car brand rankings, trailing Wuling’s 10,971 units. March saw the highest retail sales with 1,801 units, followed by June with 1,128 units.
BYD currently operates five dedicated Denza dealerships in major Indonesian cities, including Jakarta, Surabaya, and Medan. Plans are underway to expand this network with the addition of five more dealerships in the near future, aiming to enhance accessibility and customer service.
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