July 24, 2026 Understanding the Changing Commercial Landscape: Monzo’s Hundred Deal Signals Shift for Financial Services The UK’s biggest digital bank, Monzo, has agreed terms with the England and Wales Cricket Board (ECB) to become the latest sponsor of the Hundred, a short-form franchise competition. This partnership not only marks a significant move into cricket by a non-traditional brand but also signals a changing commercial landscape for financial services companies in the UK sports market.
