Amazon Music live Launches in Mexico wiht The Addictive, Concert Series Tied to Chivas Games
GUADALAJARA, MEXICO – August 28, 2023 - Amazon Music today announced the launch of Amazon Music Live México, a new concert series bringing live music performances to fans following key chivas de Guadalajara soccer matches. The inaugural concert will feature renowned Mexican regional group, The Addictive, after the Chivas versus Cruz Azul game.
The initiative aims to blend the passion of live music with the excitement of Liga MX soccer, offering a unique entertainment experience for fans. All concerts will be held after chivas home games and streamed live on Prime Video for subscribers in Mexico, with on-demand access available from any connected device.
“For us it is indeed an honor to be part of Amazon Music Live in Mexico, an initiative that arrives for the first time and that excites us to start. Music has always been a bridge with our people, and now being able to share it in a stage that unites passion, football and music is something unique,” said a representative from The Addictive.
The concert lineup showcases a diverse range of Spanish-language artists:
August 30 – The Addictive (Chivas Vs. Cruz Azul)
September 20 – María José (Chivas Vs. Toluca)
October 18 – Guaynaa (Chivas Vs. Mazatlan)
October 25 – Belanova (Chivas vs. Atlas – Clásico Tapatío)
November 8 - Intocable (Chivas Vs. Monterrey)
2026 – Porter (Chivas Vs. Rival to confirm)
Paul Forat,Head of Industry Music for Spanish Speaking latam at Amazon Music,emphasized the synergy between the two popular passions. “The same intensity that the millions of fans of the Chivas feel every time their team enters the court moves. Therefore, bringing Amazon Music Live to Mexico is more then an entertainment initiative: it is a way of celebrating what unites us.”
Amazon music Live has previously been successful in the United States, and its expansion to Mexico positions the country as a hub for innovative musical entertainment.