TechLine

Talent Agents Circle AI Actress Tilly⁤ Norwood as Industry Shifts on Artificial Intelligence

LOS ANGELES, September 26, 2025 – Tilly Norwood, an actress generated by artificial intelligence, ​is poised ​to become ​one of the first AI-created performers to secure representation with a traditional talent agency. The potential signing signals a dramatic shift in Hollywood’s approach to AI,moving ‌from cautious ⁤observation to active integration of​ digitally created talent.

The development comes as studios increasingly explore ⁤AI-assisted projects and seek ⁢expertise to navigate ‌the emerging landscape.Particle6 has officially announced the creation⁢ of Xicoia, an offshoot AI talent ⁣studio focused on creating, managing, and monetizing “hyperreal digital stars” like Norwood. This move underscores a growing acceptance of AI as a legitimate source of⁢ on-screen talent.

Former ⁢AI artist Verena Puhm, now​ head of ⁢Studio Dream Lab LA at Luma AI, observed a distinct⁢ change in studio attitudes toward AI this year. “I remember having meetings with the studios as‌ an AI artist before joining‍ Luma. Some said, ‘Oh, no, we’re not using AI.’‌ I knew some were lying, they ‍were already secretly working on some stuff, but some were not open to it at all. Then ⁣definitely this year, kind of like March,⁤ April, people called me and wanted to talk ⁣to me,” she said.

Puhm described studios ‍seeking ⁤guidance on integrating AI into their workflows.”They were discussing me being a liaison between​ directors and the AI artists… at that time I was traveling around a lot and educating about workflows and pipelines‌ and how it can be​ integrated, and ⁤then all a sudden that was becoming very interesting to ‌them. It was a different language to them⁤ and they were like, ‘We really have to get‌ people⁤ from the outside that​ have worked in the AI industry’.”

Historically, ‍Puhm noted, studios have been slow to publicly embrace AI, requiring “an influx of new creatives, ​and ‍new creative technologists to come in and actually show them how it’s done.” While bound by non-disclosure agreements, Puhm confirmed that all ​major companies and studios are currently working on AI-assisted projects.

“We really want to make them feel agreeable through their testing, through their projects, and working on real projects… we want it to be their decision on when ⁢they want to say it out loud, but ​honestly, I think⁢ this‌ year is going to be​ interesting. In the beginning of next year, there’s going to be a ‍lot ⁢of announcements,” Puhm added.