Togg to Disrupt Market with Sub-$1 Million TL B-SUV,the T10B
ISTANBUL – Turkish automotive manufacturer Togg is poised to significantly expand its market reach with the upcoming release of the T10B,a new B-SUV model priced under 1 million Turkish Lira (TL). The vehicle,slated for release in 2027 following a promotional campaign in 2026,represents a key strategic move for Togg to attract a broader customer base with a more accessible price point.
This launch is anticipated to be a pivotal moment for Togg, perhaps breaking sales records. The T10B’s affordability aims to democratize access to electric vehicles in Turkey and beyond, challenging existing market dynamics. Industry analysts suggest this move could accelerate the adoption of EVs as Togg targets a wider segment of consumers previously priced out of the electric car market.
togg views the T10B as an essential step in its overall growth strategy. The company plans to unveil the model in 2026, building anticipation before its market entry in 2027. The B-SUV segment is highly competitive, and Togg’s entry with a sub-$1 million TL price tag is expected to generate considerable consumer interest.