Ferrari‘s First Electric โฃCar: A $350,000+ Luxury Beyond Reach for Most
Ferrari is entering the electric vehicle market with the Elettrica, a high-performance car boasting cutting-edge technology and a priceโ tag expected to โฃstart well above $350,000. The declaration signals a shift for the iconic Italian automaker, though CEO Benedetto Vigna emphasizes electric models will complement, not replace, Ferrari’s traditional combustion โขengine vehicles. This โขmove positions Ferrari squarely within the ultra-luxury EV segment, catering to โคan exclusive clientele for whom price is less of a barrier than prestige andโ performance.
The Elettrica isn’t simply a rebadged existing model; it’s built with a focus on delivering a uniquely Ferrari driving experience in an electric format. The vehicle’s progress underscores a broader industry trend of luxuryโ brands embracing electrification, but โฃmaintaining โฃtheir core identity. for Ferrari, this means preserving the emotional connectionโข drivers feel with theirโค cars, even as they transition to a new powertrain.โข The Elettrica’s success will be a key indicator of whether Ferrari can successfully navigate this evolution while maintaining its brand exclusivity and commanding premium prices.
The Elettricaโข will feature four electric motors – one for eachโข wheel – andโค an 800V system enabling ultra-fast charging up to 350 kW. Ferrari claims the battery’s energy density of almost 195 Wh/kg isโข the highest currently available inโค a production electric car. Sustainability is โคalso a focus, with the chassis constructed fromโ 75 percent recycledโฃ aluminum, saving approximately 6.7 tons of CO2 per car during manufacturing.
Beyond raw power and efficiency, Ferrari isโข prioritizing driving feel.โ A unique “Torque shift Engagement” system in manual mode will provide drivers with five distinct steps in the power and torque curve with each paddle shift, aiming to replicate the sensation of a traditional multi-gear transmission.