Suno, the AI music โgeneration platform, is producing the equivalent of an entire Spotify catalog’s worthโค of music every twoโข weeks, according to a recentlyโ revealedโค pitch deck. The company โฃboasts 1 million subscribers, a 300% year-over-year increase, andโ is activelyโ planning expansions into social media features and voice modification โขtools, despiteโฃ ongoing copyright lawsuits.
The deckโข details โคSuno’sโ vision to transform music consumption into an โฃ”active participatory โculture,” allowing users to “create, listen andโ inspire.” This โคambitionโฃ is coupled withโ a โคfocus on user retention, a key metric highlighted inโข the materials, as the company navigates legal challengesโค related โฃto copyright infringement. Suno currently retains approximatelyโค 25% of subscribers after 30 days,with โ78%โข weekly retention for subscribers andโค 39% weeklyโ retention for all users.
Suno’s plans include a TikTok-like vertical video platform โfeaturing a “create Hook” button, โขdesigned to encourage remixing and collaboration.The company also showcased the viral success of AI band The Velvet Sundown as evidence of its culturalโ impact beyond its own platform.
As ofโค July 2025, Suno claims to be “reactivating” 350,000 users per week – thoseโค returning after a monthโ of inactivity – attributing this toโข new features, increased awareness, and modelโข improvements. The pitch deck notably omits any discussion of the company’s ongoing legal battles with copyright holdersโ or plansโข for licensing musical content.
Additional reporting by Elizabeth Dilts Marshall.