MLB Sees Record Growth in 2025 as On-Field Performance Fuels Commercial Success
NEW YORK – Major League Baseball (MLB) is experiencing a surge in popularity, marked by record-breaking digital engagement, increased viewership, and substantial โcommercial gains in the 2025 season. The leagueS on-field resurgence,headlined by star players likeโ Shohei โOhtani,is driving a renewed interest among fans and translating into significantโ revenue streams.
This growth arrives at a โpivotal moment for professional sports, as โleagues increasingly rely on digital platforms and โfan engagement to maintain and expand their reach. MLB’s success demonstrates the power of combining compelling โขathleticโค performance with innovative commercial strategies,setting a benchmark for other sports organizations. The league is actively leveragingโ technologyโข to enhance theโ fan experience and capitalize on emerging opportunities, positioning itself for continued growth in a rapidly โevolving landscape.
MLB accumulated a record 17.8 billion views on its social โmedia accounts, โขa 20 percent increase โcompared to the previous year. Sales of the official MLB: The Show 25 video game โalso saw a 20 percent increase โขin โขthe first half of the year.
Fanatics, โMLB’s retail partner, reported US$40 million in revenue from fan gear and trading card sales at the season-opening Tokyo โฃSeries – the company’s biggest-selling event ever across both physical and online channels in Japanโ and the US.
Shohei Ohtani’s Dodgersโฃ jerseyโฃ remained the highest-selling shirt for a third consecutive year,โฃ outpacing those of New York Yankees slugger Aaron Judge, and Ohtani’s Dodgers teammates Freddie Freeman and Mookie โBetts.