Campobasso FC’s Authentic Approach Attracts Sponsors and Global Attention
NEW YORK – โ mark Consuelos and business partner Matt Rizzetta are building a soccer success story with Campobasso FC, a club they acquired in 2022 and have rapidly elevated through โขthe Italian football ranks. Their strategy? Authenticity, wich โthey highlighted at a recent ADWEEK House panel during Advertising Week.
Consuelos, who has Italian heritage, initially viewed the acquisition as a social project, recognizing the need for financial investment to sustain โคthe amateur team. He and Rizzetta demonstrate theirโค commitment to โฃthe club’s roots by conducting press conferences โin Italian and prioritizing respect for local culture andโ customs. โค
“Authenticity is really โฃthe keyword for โคcmosโ and for marketers nowadays,” Rizzetta stated. โ”Ifโ it’s a real, authentic project that alignsโ with the values โof the brand, they’ll sign up for โit.”
This approach has attracted partners like Liquid Death, and fueled promotion through Consuelos’ โขplatform on LIVE with Kelly and Mark. Consuelos noted the synergy between his television presence and the club’s story, stating, “Once I โwas on a talk show, I could,โค in a very authentic way, talk aboutโข thisโฃ project.”
A recent jersey swap with Ryan Reynolds,co-owner of Wrexham A.F.C., during a LIVE appearance generated national news coverage inโฃ Italy, demonstratingโฃ the club’s growing reach.
Beyondโ soccer, Campobasso FC is also shining a spotlight on the lesser-known italian region of Molise, captivating audiences and marketersโฃ alike.
“Anytime people jump โon the bandwagon, they promptly become part of the family,” Rizzetta said. “There’s something to be said about that in this world of sometimes overly commercialized sports โand franchisesโฆthere โฃstill is this very authentic, true, old-fashioned project, andโ we have come toโค represent that in many ways.”