Okay, here’s a breakdown of the provided text, focusing on the key themes and information. I’ll organise it into sections for clarity.
Overall Theme: The Resurgence of Vulcanized Sneakers & the Connection Between Sperry and Skateboarding Culture
The article discusses the comeback of vulcanized sneakers, especially focusing on how brands like Vans and Sperry are capitalizing on this trend. It highlights the past connection between deck shoes (like Sperry’s CVO) and skateboarding, and how that lineage is being recognized and leveraged in contemporary fashion.
1. Vans’ Continued Relevance & the Skateboarding Link
Vans’ Origin: The article acknowledges Vans’ strong association with skateboarding, stemming from its early adoption by skateboarders who found the vulcanized soles provided good grip.
The old Skool Souvenir: The image and caption mention “The Vans Old Skool Souvenir,” indicating a focus on classic Vans styles.
Vulcanized Sole Importance: The vulcanization process (bonding rubber to canvas) is key to the grip and durability that made Vans popular with skaters.
2. Sperry’s Play for the Vulcanized Market
CVO (Circular Vamp Oxford): Sperry is pushing its CVO model, which is essentially the original boat shoe, as a key part of the vulcanized sneaker trend.
Historical Antecedent: The article explicitly states that the CVO is a clear predecessor to Vans,sharing the canvas upper and vulcanized sole construction. Sperry invented the non-slip sneaker in 1934.
Strategic Push: Aldo Product Services (Sperry’s licensee) believes the CVO is the brand’s “next big style” and anticipates increased retailer demand for canvas and vulcanized sneakers.
Storytelling Potential: Sperry sees the CVO as having a rich history to draw upon for marketing.
3. The Unexpected Connection Between Preppy & Skate Culture
Beyond Deck Shoes: The article points out that Sperry’s history isn’t as far removed from skateboarding as one might think.
Brendon Babenzein (J.Crew/Noah): This figure is used as an example of someone who bridges the gap between preppy style and streetwear/skateboarding culture. He’s a creative director for J.Crew and founder of Noah, a brand that blends these influences.
Collaborations: J.Crew and Noah have both collaborated with Vans and Sperry, demonstrating the growing overlap in these worlds. specifically:
J.Crew x Vans (cream Authentic)
J.Crew x Sperry (shaggy suede Authentic original)
Noah x Sperry (CVO collaborations in the late 2010s)
4. Todd Snyder x Sperry Collaboration
Image & Caption: The second image showcases a collaboration between Todd Snyder and Sperry on the CVO, highlighting a modern take on the classic style.
In essence, the article argues that the current trend towards vulcanized sneakers isn’t just a revival of a style, but a recognition of the historical roots of both Vans and Sperry in providing footwear that was functional for action sports (skateboarding) and has now become a fashion staple. It also shows how brands are actively trying to capitalize on this connection through collaborations and marketing.