Recently, the 2023 Peace Elite National Competition Finals landed in Shantou City, Guangdong Province, and e-sports-themed Peace Fairs in Vientiane City and Haina Tiandi Business District are also in progress. Three months ago, the 2023 Peace Elite National Competition City Track Finals landed in Nanhai District, Foshan City.
According to reports, during the launch of the city competition, the rich Lingnan lion dance culture of Nanhai, Foshan was deeply integrated, and the lion dance performance was performed in an innovative way, attracting the attention of many young gamers. The connection between Peace E-sports and urban cultural tourism has also given new “vitality” to local traditional intangible cultural heritage culture.
Embracing the e-sports industry, Foshan Nanhai injects new momentum into the city’s high-quality development
Introduce e-sports industry support policies, introduce and create e-sports brand events, create an e-sports industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, and develop new e-sports cultural and creative industries… In recent years, Nanhai District, Foshan City has made great progress in the e-sports industry and digital economy industry. There is frequent action in the field. The e-sports industry has become a new engine to boost the modernization, digital transformation and upgrading of Nanhai’s manufacturing industry, and inject new momentum into the city’s high-quality development.
Data shows that in 2022, the number of e-sports users in my country will be approximately 488 million, with industry revenue of 144.503 billion yuan. The e-sports industry has become a typical digital cultural industry.
It is reported that in 2022, Foshan Nanhai District Culture, Radio, Television, Tourism and Sports Bureau and Peace Elite signed a three-year urban strategic cooperation agreement to conduct in-depth cooperation in the three major sectors of competitions, youth training camps, and urban cultural tourism promotion. The “Peace Elite Youth Training Camp” has been launched in Nanhai as the first official professional youth training camp, and top national events such as the “Peace Elite National Competition” and “Peace Elite New Power League S2 Season Finals” have been held in Nanhai.
Liang Huiyan, executive deputy director of the Propaganda Department of the Nanhai District Committee of Foshan City and director of the District Culture, Radio, Television, Tourism and Sports Bureau, said that the in-depth cooperation between Peace Elite and Nanhai has brought “E-sports Nanhai” into the horizons of domestic and even global e-sports players, and also made Nanhai’s The cultural tourism consumer market continues to be booming, effectively driving the growth of cultural tourism consumption in catering, accommodation, entertainment and other areas. The combination of e-sports and cultural tourism allows more tourists to stay and liven up their consumption. It also allows Nanhai’s cultural tourism industry to break through the traditional business model and find a new window to the world, effectively boosting development confidence.
Empowering urban cultural tourism and peaceful e-sports provide space and potential for the extension of the cultural tourism industry
What will an offline e-sports event bring to urban cultural tourism? The most intuitive value is to stimulate surrounding catering, accommodation, and tourism consumption, and promote the development of the real economy around the city. In addition to the above-mentioned boost to the urban economy, urban culture is also getting more “nutrition” from e-sports events.
When the Peace Elite City Tournament is held in Nanhai, Foshan, urban culture will be presented to tens of millions of event viewers and a larger number of Peace Elite players in innovative forms of interpretation, using humanistic characteristics and Cantonese cuisine as carriers.
Just like in Nanhai, Foshan, where the lion dance culture is rich, the Peace Elite City Competition deeply integrates the Lingnan lion dance culture and uses innovative methods to perform wonderful lion dance performances, attracting the attention of many young gamers and giving the local tradition The new “vitality” of intangible cultural heritage characteristics. Peace Esports also provides space and potential for the extension of the urban cultural tourism industry through user penetration in similar offline scenarios.
“The Peace Elite E-Sports City Tournament is using its own cases to prove that e-Sports events can help the development of cities and that the E-Sports industry can present more obvious ‘positive externalities’, and it is not just a leading professional event. The responsibility is the responsibility of the entire e-sports ecosystem. At the same time, it is also proving that it has become a ‘new force’ that can shoulder this responsibility.” said the person in charge of the Peace Elite event.
Realizing the value of connection promotes the two-way development of peaceful e-sports events and urban cultural tourism
According to reports, on June 2 this year, Foshan was successfully selected into the country’s first batch of youth development city construction pilot lists. This is a rare development opportunity for Nanhai.
“Youth are the new force for high-quality development, and those who win the youth will win the future.” E-sports is currently the hottest industry and an emerging field that perfectly combines culture. The development of the e-sports industry in Nanhai has not only attracted a large number of international and domestic young e-sports talents, but also provided richer amateur life experiences and consumption scenarios for the young people developing in Nanhai.
In this process, Peace Elite will also actively play the role of “connector” with the city’s cultural tourism online and offline, assisting the development of Foshan Nanhai’s e-sports industry and the creation of e-sports business cards, and assisting the modernization and digital transformation and upgrading of Nanhai’s manufacturing industry. Inject new momentum into high-quality urban development.
“We have already seen that the Asian Games version of Peace Elite has become one of the e-sports events of the Hangzhou Asian Games. As the social influence of Peace E-sports becomes higher and higher, we will also use city games to further popularize tactical sports, not only to let the public watch I feel the passion for e-sports and the ‘sense of honor’ of competition between different cities.” The person in charge of the Peace Elite competition said that the Peace Elite City Competition is the “connector” between the Peace Elite and urban cultural tourism online and offline. In the future, Peace Elite will The event will continue to empower cities in both directions, further broadening the ecological coverage of the event and realizing its own connection value.
2023-12-29 06:47:59
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