Prada‘s immersive “Prada Mode” experience has returned, this time transforming London‘s 180 Studios into a multi-sensory cinematic universe. The event, which ran from November 17th to 19th, offered attendees a unique blend of fashion, film, adn technology, showcasing the brand’s Fall/Winter 2023 collection.
The return of Prada Mode to a physical location-following its initial digital debut-underscores the luxury brand’s commitment to innovative storytelling and experiential marketing. This iteration builds on Prada’s ongoing exploration of the relationship between fashion and cinema, offering a deeper engagement for both industry insiders and the public. The event provides a platform for Prada to connect with a wider audience, solidifying its position at the forefront of cultural conversations and influencing trends within the fashion landscape.
Attendees were invited to step into five distinct ”volumes,” each designed to evoke a specific mood and narrative inspired by the collection’s themes.These spaces featured a combination of live actors, film projections, and interactive installations, creating an immersive environment that blurred the lines between reality and fantasy.
The experience was designed to mirror the process of filmmaking, with each volume representing a different stage – from pre-production and set design to the final cut.This concept reflects the influence of cinema on the Fall/winter 2023 collection, which draws inspiration from classic film noir and the aesthetics of everyday life.
ELLE reports that the event aimed to offer “exclusive content, events, inspiring advice from our Editors and industry experts, as well the possibility to meet designers, thoght-leaders and stylists.” Further facts about Prada’s collections is available on their website.