New York, NY - Brooke Shields, Busy Philipps, Olivia Jade, Nicky Hilton, Shaun White, and a host of othre celebrities gathered in New York City to celebrate the launch of the alice + olivia x Grateful Dead collection. The event, hosted by alice + olivia founder, CEO, and creative director Stacey Bendet, showcased a 14-piece capsule collection fusing bohemian style with modern silhouettes.
The collaboration between alice + olivia and the Grateful Dead marks a unique intersection of fashion and music, tapping into the band’s enduring cultural legacy. Gwyneth Paltrow and Kourtney Kardashian also partnered on the launch,which drew fans of the band including Diplo,John Mayer,Will Arnett,and Andy Cohen.
Guests at the event enjoyed interactive experiences like a TYMO hair styling booth, tie-dye activities, and aura readings, while previewing the collection. Pieces range in price from $275 to $1,795 and feature embroidery, charms, sequins, and the band’s signature dancing bear motif on items like baggy jeans, oversized button-downs, ball-gown skirts, and minidresses.
“The Grateful Dead built more than a band; they built a legendary community. Sixty years later, their spirit, style and music still resonate,” Bendet stated in a press release. “This capsule is a party of optimism and creativity… pieces designed to make you feel unstoppable, and a wearable reminder to always be grateful.”
The alice + olivia x Grateful Dead collection is now available for purchase online and at select boutiques.