KKOL Studio Designs Insoil Showroom, a Space Exploring the Latent Desires of artists and Brands.
The Insoil Showroom, designed by KKOL Studio, delves into the psychological concepts of “manifest dreams” and “latent dreams,” as discussed by Sigmund Freud in The Interpretation of Dreams. The showroom aims to visualize the subconscious, representing the brand identity of Insoil and the aspirations of its associated artists for a fulfilling life. This design approach seeks to capture qualities described as “the trivial yet not insignificant,” “The delicate yet firm,” “The orderly yet not overly artificial,” “the dim yet luminous,” and “the mundane yet unfamiliar.”