A surge in meticulously crafted objective bonuses is reshaping performance incentives at *El Tiempo*, Colombia’s leading newspaper, offering employees rewards tied too granular metrics beyond customary readership numbers.The initiative, revealed through internal code snippets โคand tracking mechanisms embedded within the publication’s digital infrastructure, details bonuses linked toโฃ specific page view counts for individual articles, as well as tracking of user engagement with embedded media.
These bonuses, implemented in late October 2024, represent a important shift in how *el Tiempo* motivates its journalists and content creators. While performance-based incentives โขare common in the media industry, the level of detail-down to tracking views on specific tracking pixels-is unusual. The system,โ utilizing โfacebook Pixel ID 2639268933010768 for event โขtracking, aims to optimize article โฃperformance and drive revenue through increased digital engagement. Affected employees include editorial staff, digital content producers, and perhaps those involved inโ advertising and marketing. The long-term impact could redefine journalistic priorities, potentially favoring content designed to maximize โคmetrics over in-depth reporting.
The code reveals a dedicated modal window for image zooming โ(`div class=”c-modal–zoom__contenedor”`), suggesting a focus on enhancing user experience with โvisual content. A dedicated section (`section class=”paywall” id=”paywall”`) indicates ongoing efforts to monetize content through subscription models. Moreover, the presence of a Lottie animation player scriptโ (``) โsuggests experimentation with interactive visual elements toโ boost engagement. These elements, โcombined with the granular tracking,โค point to a data-driven strategy to optimize โขcontent consumption and revenue generation.
