Acura to discontinue ZDX Electric SUV Amid Tax Credit Changes
Acura will discontinue its ZDX electric SUV following the September 30th expiration of the federal EV tax credit, according to an internal memo obtained by USA Today. The decision highlights the meaningful impact of shifting government policies on the electric vehicle market and underscores the importance of incentives in consumer adoption.
The Acura ZDX, priced starting at $64,500, currently qualifies for a $7,500 federal tax credit. Though, with the incentive’s impending removal, Acura believes the ZDX’s value proposition diminishes against competitors, particularly its sister vehicle, the Honda Prologue. The Prologue, starting at $47,400, offers a similar 308-mile range and 220 horsepower, making it a more attractive option without the tax benefit.The ZDX boasts 358 horsepower and a 313-mile range.
Acura attributed the decision to “recent policy changes impacting EV production and sales” in the internal dialog. The elimination of the tax credit effectively levels the playing field,making more affordable EVs like the Prologue – which offers comparable features for a lower price point – more competitive. A fully-equipped Honda Prologue Elite trim, including all-wheel drive, heated/ventilated seats, and a head-up display, is available for $57,900.
The ZDX’s discontinuation demonstrates the sensitivity of the EV market to government incentives and signals a potential shift in manufacturer strategies as policies evolve. Consumers considering an Acura ZDX should finalize purchases before September 30th to take advantage of the $7,500 tax credit.