Former Nurse Now earns Over $480 Million Pesos Annually Caring for Millionaires’ Children
A former nurse has traded scrubs for childcare, now earning upwards of $480 million pesos (approximately $120,000 USD) annually as a nanny for ultra-high-net-worth families. The surge in demand for highly compensated domestic staff, including nannies, personal assistants, and household managers, reflects a shifting landscape of generational priorities and a competitive labor market where private employment offers lucrative alternatives to conventional corporate careers.
This trend, highlighted by agencies like Tiger Recruitment and the Celebrity Personal assistant Network, demonstrates a significant increase in compensation for domestic roles. Tiger Recruitment advertises nanny positions offering up to $150,000 per year, while domestic workers can earn $120,000, and head personnel assistants command salaries between $250,000 and $280,000. Beyond considerable paychecks, these positions frequently include benefits such as housing, transportation, health insurance, and retirement plans.
The demand is so high, according to Brian Daniel, founder of the Celebrity Personal Assistant Network, “The level of demand can be higher than even that of Wall Street.”
However, these high-paying roles come with strict requirements. Employees are expected to adhere to stringent confidentiality agreements and maintain impeccable conduct, even on social media platforms. Experts attribute the growing appeal of these positions to Generation Z‘s evolving priorities, with many young people prioritizing travel and a desirable lifestyle over traditional corporate paths. This shift is fueling a competitive market for skilled domestic staff, driving up salaries and benefits.