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​134th Canton Fair: festive products in high demand with eye-catching Chinese cultural heritage elements

Source: Yangcheng Evening News Yunshang Lingnan Author: Shen Zhao, Xu Zhangchao, Huang Ting Publication time: 2023-10-27 22:59

For a long time, China has been a hub for global “Christmas orders”. In the gift and decoration areas of the Canton Fair, various new products, techniques, and creative ideas are showcased, creating a vibrant festive atmosphere.

During a tour of the exhibition halls, the reporter discovered that many exhibitors have set their sights on the Christmas and Halloween gift markets for the coming year. In addition to festive gifts, traditional handicrafts with a touch of creativity have also gained favor among buyers. Some exhibitors expressed their confidence in the volume of orders for the upcoming year.

At the gift exhibition area, the reporter observed a display of Christmas trees, wreaths, ribbons, and decorative lights that created a festive atmosphere. The domestic Christmas tree industry has seen significant growth in recent years. These Christmas trees are not only being exported to traditional markets such as Europe and America but are also gaining popularity in emerging markets.

The head of a Guangzhou company for exporting Christmas crafts told the reporter that the company has been engaged in Christmas tree production and export for over a decade. As an old friend of the Canton Fair, they have brought some large-scale Christmas tree products in the hope of securing more orders through this opportunity.

“This year’s Christmas goods are already being prepared for shipment. Currently, we are promoting orders for next year’s Christmas season with buyers,” said a representative from Quanzhou Qingyi, a manufacturer and exporter specializing in making and exporting all kinds of polyresin or ceramic arts, gifts and handicrafts.  Christmas is a traditional holiday celebrated overseas where gift exchanges are common. As a result, this year’s order volume remains consistent with previous years.

The reporter’s tour revealed that many Chinese gift and decoration companies have confidence in the volume of Christmas orders for the following year. Several exhibitors said, “Compared to previous years, this year’s Christmas orders have increased by approximately 20%.” “We have seen many new customers this year, who are highly interested in Christmas products. And we expect to secure new orders.”

Contrasting with the joyful Christmas atmosphere at various booths, the booth of Liaoning Aroma International Trade presented exhibits in the shape of ghosts, skeletons, and bats accompanied by specially recorded background music, creating a spooky atmosphere for Halloween.

“We attach great importance to the current Canton Fair. Our booth was designed meticulously to impress buyers. Now we’re in talks with many new and existing buyers and expect increased orders this year,” said the representative of the company.

With China’s increasing openness and growing international exchanges and cooperation, traditional and modern innovations are continuously merging with Chinese elements. The latest Canton Fair has showcased a range of handcrafted Chinese products that have garnered significant attention from overseas business and trade professionals, thereby opening up new avenues for business growth and expansion.

Linyi Ronghua Cultural Creative Rattan Decoration showcased a variety of handwoven creative crafts, such as rustic straw-woven vases, sleek and modern plastic rattan flower stands, and exquisite rattan flower pots. These crafts can be applied in garden decoration, interior furnishings, and gift packaging, among other scenarios. The company representative said, “On the first day of the second phase of Canton Fair, we received over ten prospective orders, with a total transaction amount of 70,000 US dollars”.

Canton Fair: Festival products are popular, and intangible cultural heritage attracts attention

For a long time, China has been the gathering place for global “Christmas orders”. In the gifts and decorations area of ​​the Canton Fair, various new products, new processes and new ideas were unveiled, creating a strong festive atmosphere.

During the tour, reporters found that many exhibitors have already targeted the Christmas and Halloween gift markets in the coming year. In addition to festive gifts, many traditional handicrafts full of “creative style” are also favored by buyers. An exhibitor told reporters: “We are confident about the order volume next year.”

The reporter saw in the gift exhibition area that Christmas trees, garlands, ribbons, lights and other Christmas products were displayed at multiple booths, creating a full atmosphere. In recent years, the domestic Christmas tree industry has developed rapidly. These Christmas trees are not only exported to traditional markets such as Europe and the United States, but have also become popular in more emerging markets.

The person in charge of Guangzhou Huiantong International Trade Co., Ltd. told reporters that the company has been engaged in the production and export of Christmas trees for more than ten years. As an old friend of the Canton Fair, the company has brought some large-scale Christmas tree products this time, hoping to gain more profits. Multiple orders.

“This year’s Christmas products are already ready to be shipped out. Now we are talking to our purchasers about next year’s Christmas orders.” The relevant person in charge of Quanzhou Light Art Co., Ltd. told reporters that Christmas is also a traditional holiday for overseas people. Gifts are given more or less, so on the whole, the order volume this year is the same as in previous years.

During the tour, reporters found that many Chinese gift and decoration companies are confident about next year’s Christmas order volume. Many exhibitors told reporters: “Compared to previous years, this year’s Christmas order volume is larger, with a year-on-year increase of about 20%.” Many new customers have come this year, and they are very interested in Christmas products, so we expect to be able to place new orders.”

Different from the festive Christmas atmosphere in other booths, at the booth of Liaoning Yaloma International Trading Co., Ltd., small ghosts, skeletons, bats and other exhibits were paired with specially recorded background music, creating a scary atmosphere of Halloween.

“We attach special importance to this Canton Fair. Even the booth was carefully built by the company’s designers. We hope to ‘impress’ the buyers at the fair. At present, we have negotiated cooperation with many new and old buyers. This year’s orders Volume is expected to increase,” the company’s relevant person in charge told reporters.

In addition, as China opens its door wider to the outside world and exchanges and cooperation become closer and closer, Chinese elements are constantly interpreting the innovative integration of tradition and new trends. At this Canton Fair, Guochao handicrafts also attracted the attention of many overseas purchasing businesses and ushered in new business opportunities.

Linyi Ronghua Cultural and Creative Rattan Decoration Co., Ltd. exhibited a variety of wicker and rattan ornaments at this Canton Fair, which are purely handmade and creative weaving crafts: straw vases with simple shapes, plastic rattan flower stands with smooth lines and full of modern flavor, and textured wicker flowers. Pots… These crafts can be applied to garden decoration, indoor soft decoration, gift packaging and other scenarios. The relevant person in charge of the company told reporters: “Our company received more than 10 intended orders on the first day of the second phase, and the transaction amount reached US$70,000.”

Text | Reporter Shen Zhao
Picture | Xu Zhangchao Huang Ting
Translated | Chen Xuan
Editor | Wang Nan
Proofreading | Gui Qing

2023-10-27 14:59:00
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