TJD-SC Rules Avaí Must Equalize Ticket Prices for Figueirense Fans in Upcoming Classic
The Santa Catarina Football Sports Court of Justice (TJD-SC) has issued a landmark decision this Thursday (23), mandating that Avaí must extend the same promotional ticket pricing to Figueirense fans as it dose to its own supporters. The ruling comes just days before the highly anticipated classic between the two teams,set to take place at Ressacada Stadium in florianópolis this saturday (25).
The decision, signed by TJD vice-president Mario Cesar Bertoncini, requires Avaí to offer Figueirense fans the same discounted ticket price of R$20, provided thay wear their team’s jersey at the time of purchase and entry. This move follows complaints from Figueirense, which argued that the initial pricing structure unfairly favored Avaí supporters.
“Having clarified the facts, it is clear that there is a necesary correction to be made, namely, that the event’s team must take measures to ensure the application of the sole paragraph of art. 59 of the General Competition Regulations of the Santa Catarina Football Federation. Simply put, more specifically: the promotion of discounts (when not linked to the membership status of the fan purchasing tickets) must be EQUAL for BOTH FANS,” Bertoncini stated in the Unnamed measure.
The Controversy Behind the Pricing
The dispute began last monday (20) when Avaí announced ticket prices for the derby. While Sector H and the visiting sector were both priced at R$200, Avaí introduced a promotion allowing its fans to purchase tickets for just R$20 if they wore the club’s jersey. Additionally, fans could participate in the Somar Floripa school materials collection campaign to secure half-price tickets (R$100). These discounts, however, were not extended to Figueirense supporters, sparking widespread criticism.
in response,Procon, the consumer protection body, notified Avaí on Tuesday (21), demanding equal pricing for equivalent sectors. The club was given 48 hours to respond, and a meeting between Procon and avaí is scheduled for Friday afternoon to address the issue.
What’s Next for Avaí and figueirense?
Avaí has been given 24 hours to comply with the TJD’s decision once officially notified. The club’s lawyer, Sandro Barreto, confirmed that as of 2:50 pm on Thursday, Avaí had not yet received the notification. Barreto also stated that the club has not decided whether to appeal the ruling.
The classic, set to kick off at 4:30 pm on Saturday, will see Avaí, currently in 4th place with five points, face off against Figueirense, who are 7th with two points. The match promises to be a thrilling encounter, but the ticket pricing controversy has already added an extra layer of drama to the event.
Key Points at a Glance
| Aspect | Details |
|————————–|—————————————————————————–|
| Decision | TJD-SC mandates equal ticket pricing for Avaí and Figueirense fans. |
| Promotion | Fans wearing team jerseys can purchase tickets for R$20. |
| Original Pricing | Sector H and visiting sector tickets priced at R$200. |
| Procon Involvement | consumer protection body notified Avaí for unequal pricing. |
| Match Details | Avaí vs. figueirense at Ressacada Stadium, Saturday (25), 4:30 pm. |
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TJD-SC’s Equal Pricing Decision for Avaí vs. Figueirense: A Deep Dive with expert marina Oliveira
In a landmark ruling, the Santa Catarina Football Sports Court of Justice (TJD-SC) has mandated that Avaí must offer Figueirense fans the same discounted ticket prices as its own supporters ahead of their highly anticipated match this Saturday. To understand the implications of this decision and the broader context of the controversy, we spoke with Marina Oliveira, a sports law specialist and professor at the Federal University of Santa Catarina. Here’s what she had to say.
The TJD-SC Ruling: What Does It Mean?
Editor: Marina,the TJD-SC’s decision has sparked notable discussion.Can you explain the legal basis for this ruling and why it’s considered a landmark?
Marina Oliveira: Absolutely. The ruling is rooted in Article 59 of the General competition Regulations of the Santa Catarina Football Federation, which emphasizes fairness in ticket pricing. The court found that Avaí’s promotion, offering discounted tickets exclusively to its fans, violated this principle. By mandating equal pricing, the TJD-SC is ensuring that promotional benefits are applied uniformly to both sets of supporters, which sets a precedent for future matches and similar disputes.
The Controversy Over Pricing
Editor: The initial pricing structure by Avaí caused quite a stir. why do you think this issue escalated so quickly?
Marina Oliveira: This is a classic rivalry, and emotions run high in such matches. When Avaí introduced a promotion allowing its fans to buy tickets for just R$20 by wearing the club’s jersey,while Figueirense supporters were asked to pay R$200 for equivalent sectors,it was perceived as blatant favoritism. The disparity not only alienated Figueirense fans but also raised questions about fairness and equity in sports marketing. Procon’s involvement further amplified the issue, as consumer protection laws prohibit discriminatory practices in pricing.
The Role of Procon and Consumer Rights
Editor: Procon stepped in quickly after the pricing was announced.How significant is their role in this context?
Marina Oliveira: Procon plays a crucial role in ensuring that consumer rights are upheld, even in the sports industry. By notifying Avaí and demanding equal pricing, Procon reinforced the principle that fans, irrespective of their team allegiance, should be treated fairly. Their intervention also highlights the intersection of sports and consumer law,which is becoming increasingly relevant as clubs explore revenue-generating strategies.
What’s Next for Avaí and Figueirense?
Editor: Avaí has been given 24 hours to comply with the TJD-SC’s decision. What are the potential consequences if they fail to do so?
Marina Oliveira: If Avaí fails to comply, they coudl face penalties ranging from fines to more severe sanctions, such as points deduction or even disqualification from the competition. However, it’s worth noting that the club’s lawyer has indicated that Avaí might consider appealing the ruling. While the legal process unfolds,the immediate focus is on ensuring that Figueirense fans have access to the same discounted tickets,which could help diffuse tensions ahead of the match.
The Broader Implications for Brazilian football
Editor: Does this ruling have broader implications for how ticket pricing is managed in Brazilian football?
Marina Oliveira: Absolutely. This case underscores the importance of openness and fairness in ticket pricing, not just in Santa Catarina but across Brazilian football. Clubs must carefully consider how their pricing strategies impact fans and ensure compliance with both sporting regulations and consumer protection laws. Moving forward,we may see more stringent oversight and clearer guidelines to prevent similar controversies.
Key Takeaways
editor: what are the key lessons from this incident for clubs, fans, and authorities?
Marina Oliveira: For clubs, the lesson is to prioritize fairness and inclusivity in their ticketing policies. For fans, it’s a reminder of their rights and the mechanisms available to challenge unfair practices. And for authorities like the TJD-SC and Procon, it’s an possibility to set clear precedents that promote equity in sports. This ruling is a step forward in ensuring that football remains a sport for all, both on and off the pitch.
Editor: Thank you, Marina, for your insightful analysis. This has been an enlightening conversation.
Marina Oliveira: My pleasure. It’s always great to discuss these vital issues and their impact on the beautiful game.