Apple Exec Warns EU’s Digital Markets Act Could Delay Innovation

Brussels, Belgium – Apple’s global head of marketing, Greg “Joz” Joswiak, has voiced strong concerns about the European Union’s Digital Markets Act (DMA), stating that the regulations could significantly delay the introduction of new features and innovations for European users. In an interview, Joswiak highlighted potential privacy and security risks associated with the forced opening of Apple’s platforms, as mandated by the DMA [1].

apple’s Concerns Over DMA Implementation

The DMA, which aims to create fairer digital markets by regulating so-called “gatekeepers,” has designated Apple as one such gatekeeper for its iPhone and iPad operating systems [2]. This designation subjects Apple to strict regulations, including the requirement to open its platforms to better interoperability with competing technologies.

Did You No? The European Commission is actively assisting Apple in complying with the DMA by providing detailed measures for enabling interoperability with iOS for third-party connected devices [3].

Privacy and Security Risks

Joswiak emphasized that the DMA poses a “gigantic threat to privacy and security.” One specific concern is the requirement for Apple to forward iOS notifications to devices from external providers. Additionally, iPhones would need to connect to external smartwatches as seamlessly as they connect to the apple Watch. Apple worries that these changes could compromise data security and necessitate significant technical adjustments.

Innovation Delays and Market Impact

According to Joswiak