stateโค Attorneys General Sue Zillow and Redfin Over Alleged โRental Market Scheme
New York, Arizona, Connecticut, Washington, and Virginia โคAttorneys General have jointly filed a lawsuit against โZillow andโค Redfin, accusing the companiesโ of anti-competitive practices in the online โขhousingโฃ rental market. The lawsuit stems from a February agreement โwhere zillow reportedly paid Redfin $100 million to discontinueโ its apartment rental advertising business and transfer its clients to Zillow.
According to โa news release from New โฃYork Attorney General โคLetitia james’ office, the โฃagreement was “an end run around competition” designed to shield Zillow from direct competitionโ with Redfin โขfor multifamilyโฃ building advertising customers. the suit alleges violations of federal antitrustโค laws and potential harm to renters through reduced options and โฃpotentially increased advertising costs. It further claims Redfinโ laid โฃoff โฃemployees and then collaborated with Zillow to rehire some of them.
The Attorneysโ General are seeking an injunction โto โhalt the alleged schemeโ and are proposing a potential restructuring of the businesses โtoโ foster โcompetition.
Zillow andโฃ Redfin, alongโ with CoStar (owner of Apartments.com), collectively control 85% โof the โขmarket revenue in the online rental listing space, according to โคJames’ office.
Redfin maintains its innocence, โฃstating in โคa statement that the partnership with โZillowโฃ has broadened access to rental listings for visitors โขto Redfin.com and increased renterโข reach for advertising customers. The company explained that by the end of 2024, maintaining its โขrental sales force was noโ longer financiallyโฃ viable and theโข partnership โallowed for investmentโ in rental-search innovations on its website.
Zillow also defended theโ partnership, asserting it is “pro-competitive and pro-consumer” by connecting property managers โฃwith more โpotential renters.
Followingโฃ the announcement,โฃ shares of Zillow and โคRedfin’s โparent company, Rocket companies, initially declined in trading, continuing a downward trend that began Tuesday after the Federal Trade commission โข(FTC) filed a similarโ lawsuit alleging an antitrustโค violation. Both Zillow and Redfin โขhave disputed the FTC’s allegations and reaffirmed their confidence in the partnership.