New Delhi – In a move aimed at enhancing user engagement and data collection, TimesApps has implemented a comprehensive strategy for its digital platforms, integrating advanced analytics and survey tools. This initiative focuses on tailoring user experiences based on subscription status and geographical location, while also activating targeted marketing campaigns.
teh core of this strategy involves the dynamic loading of JavaScript functionalities, including Google Tag Manager (gtag.js) for campaign tracking and Facebook Pixel for advertising insights. Additionally, the Survicate platform is being deployed to gather user feedback through surveys, with its activation contingent on specific website sections and user subscription tiers.
User subscription status is persistent by the presence of a `window.isPrime` variable. If `isPrime` evaluates to true, the user is categorized as ‘paid’; or else, they are designated as ‘free’. This status is then passed to the Survicate platform as a visitor trait, alongside the user’s country code, which defaults to ‘IN’ if not explicitly available through `window.geoinfo.CountryCode`.
The implementation of these features is managed through a conditional loading mechanism. If the necessary configuration settings,specifically `toiplus_site_settings` with `isFBCampaignActive` and `isGoogleCampaignActive` flags,are directly available and the user is not a prime subscriber,the analytics and survey scripts are loaded instantly. This ensures that non-prime users benefit from the campaign tracking and feedback mechanisms from the outset.
For scenarios where the initial configuration is not available or the user is a prime subscriber, a fallback mechanism is employed. The system fetches site settings from a remote endpoint at `https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published`. This data retrieval is handled by a `window.getFromClient` function, which then processes the fetched configuration to load the appropriate gtag, Facebook events, and Survicate surveys. The selection of Survicate sections is further refined based on whether the user is identified as a prime subscriber through `window.isPrimeUserLayout`.
This multi-faceted approach underscores a commitment to data-driven decision-making and personalized user journeys across TimesApps’ digital properties.By leveraging real-time data and user feedback, the platform aims to optimize campaign performance and enhance overall user satisfaction.