public information

Comme Avant: French and artisanal manufacturing

With over 313 million euros in turnover in 2023 according to Statista, the French organic and natural cosmetics sector is doing well and continues to progress. With a focus on short compositions and artisanal manufacturing, the Comme Avant company regularly sets new challenges for itself.

Products with “Origin France Guaranteed” certificate

Comme Avant was born from a simple vision: classic cosmetic products for babies attack the skin and cause irritation. These disturbing effects pushed the parents: Sophie and Nil to think of more natural solutions to wash and moisturize their baby’s delicate dermis. Encouraged by their satisfactory results, the two entrepreneurs launched an online store in 2017 and hired a team to make their products by hand, without heavy industrial processes.

Quick and thoughtful development

Today, the family business produces a wide range of solid, healthy and natural cosmetics, with a short composition, without color or preservatives, and with vegan, Bio Cosmos Organic or Slow Cosmétique certifications. Ecocert Ecodetergent household products and a timeless Gots certified clothing line are also offered. Starting at 5, Comme Avant now employs around fifty people to fulfill orders and offer a personalized after-sales service.

Social and responsible duties

By carrying strong human, ecological and social values, the company is committed at various levels to ensure the management of fair objectives, based on the success of cosmetics and other marketed items. The strategy is based on the manufacture of efficient and planet-friendly products, recyclable or biodegradable, mostly handmade in the workshop near Marseille.

Positive customer reviews

Attracted by the fragrances and the absence of reactions (redness, spots, etc.) on the skin, but also by the packaging, stability and ease of use of the various products, Comme Avant customers want more. Their habits are shaken, and new habits are formed. Adults and children have complete areas, depending on the type of skin and very soft.
The same study applies to household and household products, such as candles, laundry detergent, powder and laundry soap.

The evolution towards new, high quality products

The new challenge that Comme Avant has brilliantly taken up is lines of organic clothing for men and women, made up mainly of plant fibres. T-shirts, sweatshirts, shorts, and even menstrual panties are handmade in the 75 m² workshop located in Pennes-Mirabeau. Thanks to the knowledge of experienced seamstresses, quality ethical products are created that adapt to each body type. They are all made with Gots certified organic materials, that is to say meeting challenging specifications both on a social and environmental level during their lifetime.

Based on the principle that there is always room for improvement, the founders of Comme Avant pay special attention to the opinions of their customers and systematically seek perfection. The use of cosmetics, detergents, household products, clothes and underwear, etc. is part of the logic of the ecological movement, limiting waste and conserving natural resources. Find products 100% made in France with local knowledge, available for the whole family, and all ages of life!