TimesApps Integrates Enhanced Campaign Tracking and User Engagement Tools
timesapps has implemented a new system designed to provide more granular tracking of marketing campaigns and improve user interaction through integrated tools. This update allows for the dynamic loading of Google gtag.js and Facebook Pixel scripts based on campaign activity, ensuring that marketing efforts are accurately measured.
The system also incorporates Survicate, a customer feedback platform, to gather user insights. The integration of Survicate is conditional, activating only for specific sections of the website as defined by configuration settings. This ensures that user feedback mechanisms are deployed strategically.
A key feature of the update is it’s adaptability to user subscription status. For non-prime users, campaign tracking and feedback tools are activated based on site settings. In cases where these settings are not immediately available, the system retrieves them from a central service, Jarvis, to ensure continuous functionality.
For prime users, the system leverages a different set of configurations, possibly including distinct Survicate sections, to tailor the experiance. This tiered approach aims to provide a relevant and engaging experience for all user segments.
The implementation involves a JavaScript snippet that dynamically manages the loading of these external services. It includes error handling and event listeners to ensure that Survicate’s functionalities are available before attempting to set visitor traits,such as subscription status and geolocation.
This initiative by TimesApps signifies a commitment to data-driven marketing and enhanced user experience, providing a robust framework for campaign analysis and customer engagement.