iHAVECPU โFounder Admitsโ Pursuit โof Wealth drives Business, Prioritizes brand Legacy
BANGKOK โข- Pao-Piradon, founder and CEO of โpopular Thai computer retailer iHAVECPU, openly stated his primary motivation forโ buildingโค the business is financial success, coupled withโ a desire to create a memorable brand. In a recent interview, Pao-Piradon emphasized the demanding nature of his role and the importance of leading by example to foster a diligent company culture.
Pao-Piradon,whoโค also serves as the company’s primary videographer,expressed โฃconfidence in his work ethic,asserting,”because I believe that if the CEO is not โคas diligent Business will never reach the end either.” he believes a CEO’s diligence impacts both customer perception and internalโข team motivation. “CEOs must be extremelyโค diligentโฆIf subordinates see that the CEO is still this diligent He will not dare to be lazy himself,” he stated.
The iHAVECPU approach eschews aggressive sales tactics common in live broadcasts, notably given the company’s higher price points – ranging โfrom ten to โคthirty thousand [currency unspecified]. Instead, Pao-Piradonโ focuses on establishing โtrust thru knowledge sharing โandโ demonstrating product value. He described his sales strategy as โข”Selling without selling,” prioritizing providing customers with data and building confidence over immediate purchases. He anticipates this approach fosters long-term loyalty, with customers returning when they are ready to buy, knowing they are dealing with a trustworthy source.
Pao-Piradon acknowledgedโข the immense effort required toโ maintain iHAVECPU’sโ position, stating, “Without iHAVECPU, there would beโ nothing left.” Despite the demanding workload, heโ indicated a commitment to remaining atโข theโ helm, but with a humorous caveat: “But one lifetime isโค enoughโฆIn the next life, if โit’s real โI don’t want to be a business owner anymore. it’s tiring, really tiring.All I want is this life.”
