Shanghai–London Screen Industry Forum Bolsters UK-China Collaboration with Focus on Global Storytelling
SHANGHAI – The third annual Shanghai-London Screen Industry Forum concluded this week, reaffirming its role as a pivotal platform for strengthening creative ties between the United Kingdom and China. Hosted by the Shanghai Municipal Administration of Culture and Tourism (Radio and Television), with support from the UK’s Department for Business and Trade and institution by phoenix TV, the forum spotlighted new avenues for collaboration in film and television production.
This year’s event featured keynote speeches, presentations, trailer screenings, and panel discussions centered on the evolving landscape of international co-production and the art of crafting globally resonant narratives. Attendees included Rupert Daniels, Director of Services at the UK’s Department for Business and Trade; Adrian Wootton OBE, CEO of Film London & British Film Commission; LI Liyan, Minister Counsellor of the Chinese Embassy in the UK; YOU Haiyang, Level II Counsellor and Division Director at Shanghai Municipal Administration of Culture and Tourism; YIN Xin, Vice President of Shanghai Media Group; and Jasmine Pang, Director of European Affairs at Phoenix TV, who chaired the forum.
Industry leaders shared insights during keynote addresses, including Robi Stanton, EVP and General Manager, Anz & Asia at BBC Studios; Amanda Halliday, Director of Special Projects at Pinewood Group; Jason ZHANG, Founder and Producer of Stellar Pictures; FU Wenjie, Executive Vice President of Xixi Pictures; and Roy LU, General Manager of Linmon International. A fireside chat with acclaimed Chinese actor ZHANG Luyi provided a perspective on creative development and cross-cultural storytelling.
Presentations and screenings from Stellar pictures,Huace Croton Media,Tencent video,bilibili,and XG Entertainment showcased upcoming projects and potential co-production opportunities. A panel discussion, how too Tell Global Stories across East and West, explored the challenges and opportunities of creating content with international appeal, featuring Rosemary Reed of POW TV Studios, Jiella Esmat of 8 Lions, and Cedric Behrel of Trinity CineAsia.
The Shanghai-London screen Industry Forum aims to foster innovation, partnership, and cultural exchange between China and the UK, solidifying its position as a key annual event for the global screen industry.